Alpine becomes Premium Partner of the Greenweez Paris Major, a key international padel tournament

Alpine wanted to be associated with Padel Tennis, a dynamic and spectacular sport that perfectly matches the brand’s DNA of sportiness, lightness, and agility.

As part of this partnership, the Alpine brand will benefit from numerous activations and high visibility within the Roland-Garros stadium. The brand’s logo will be displayed on the nets and sides of the main courts for the duration of the tournament. Alpine vehicles will also be on display at the Jardin des Mousquetaires stand.

Antonino Labate, Alpine VP Sales, Marketing & Customer experience explains:

’’Padel is an intense and demanding sport that brings together both first-time enthusiasts and beginners. For me, this partnership with the Greenweez Paris Major was an obvious choice as we share the same values: passion, commitment, and team spirit. I can’t wait for this great sporting experience at the legendary Roland-Garros stadium in September”.

Gilles Moretton, President of the French Tennis Federation, adds:

’’We are delighted to welcome Alpine as a Premium Partner of the Greenweez Paris Major. This partnership, based on innovation and performance, is a fine mark of confidence in our tournament from the prestigious French car manufacturer.”

About Alpine

Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, the Alpine Business Unit was created, to become the dedicated brand for the innovative, authentic and exclusive sports cars of the Renault Group, benefiting from the heritage and know-how of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams.

About The French Tennis Federation

The French Tennis Federation (FFT) is an association governed by the law of 1901 and holds a ministerial delegation. Dedicated to the promotion, organisation and development of tennis, paratennis, padel, beach tennis and courte paume in France, the FFT brings together affiliated clubs, encourages and supports their efforts, and coordinates their activities. With 4 million players and one million members in nearly 7,500 clubs, tennis (and its associated disciplines) is the leading individual sport in France. It also represents France abroad through the involvement of French teams in international matches (Davis Cup, Fed Cup, Olympic Games, etc.) and the organisation of the world’s biggest sporting events, such as Roland-Garros, the Rolex Paris Masters and the Greenweez Paris Major. Since its creation in 1920, the FFT’s identity has been based on this link between the development of amateur tennis, for all publics and in all territories, and the organisation of major international events.