Hyatt to Strengthen Its Lifestyle Brand Presence in Europe with Plans for Hyatt Centric Malta

 Hyatt Hotels Corporation (NYSE: H) announced that a Hyatt affiliate has entered into a franchise agreement with JUEL Hospitality Limited, part of the JUEL Group, to develop the 160-room Hyatt Centric Malta. The hotel is expected to open in early 2024, marking the second Hyatt-branded property in Malta, joining Hyatt Regency Malta in the heart of St Julian’s, a bustling resort town on the island’s northeast coast known for its thriving nightlife and stunning beaches. Hyatt’s thoughtful expansion of the Hyatt Centric brand represents its commitment to growing its lifestyle and leisure portfolio, while increasing the World of Hyatt loyalty program value proposition by delivering meaningful experiences to members in more sought-after destinations. 

“The Hyatt Centric brand is the go-to brand for today’s modern travellers looking to stay in the heart of the action, and we believe it will appeal to a variety of guests and locals alike who are seeking to explore this year-round leisure destination,” said Briana Swift, director of development, Hyatt. “We’re excited to expand our European brand presence in the lifestyle space and look forward to working with JUEL Hospitality to deliver a hotel that captures the distinctive spirit of this lively tourist destination.” 

Hyatt Centric Malta will be centrally located, within walking distance to the bay’s pristine beaches and the area’s vibrant entertainment, and only 20 minutes from the charms of the capital city, Valletta, a UNESCO World Heritage Centre. 

In addition to offering on-site dining facilities, a rooftop terrace serving up local fare, an indoor and outdoor pool, and a fitness center, Hyatt Centric Malta will also incorporate over 4,300 square feet (400 square meters) of flexible meeting space across two well-appointed rooms.  

“Aligning with Malta’s tourism goals of offering exceptional new lodging options for travellers looking to explore the island’s attractions, we are committed to developing Hyatt Centric Malta with a unique and authentic design that features traditional Maltese elements,” said Albert Galea, representative of JUEL Group.  

Hyatt Centric Malta will join existing European properties in the brand portfolio, including Hyatt Centric The Liberties Dublin, Hyatt Centric Milan Centrale, Hyatt Centric Murano Venice, Hyatt Centric Gran Via Madrid, Hyatt Centric Levent Istanbul, and Hyatt Centric Cambridge. 

For more information about the growing international portfolio of the Hyatt Centric brand, please visit: www.hyattcentric.com. 

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. 

For further information:

About Hyatt Centric 
Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created to connect guests to the heart of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery so they never miss a moment of adventure. Each hotel offers social spaces to connect with others in the lobby, meanwhile the bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t. A passionately engaged team is there to provide local expertise on the best food, nightlife and activities the destination has to offer. For more information, please visit hyattcentric.com. Follow @HyattCentric on Facebook and Instagram, and tag photos with #HyattCentric.  

About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2023, the Company’s portfolio included more than 1,250 hotels and all-inclusive properties in 75 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®, the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®, and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.  

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