New Balance Unveils LOSC Lille Third Kit for 2023/24 Season

Drawing inspiration from the club’s primary, signature colours, the kit comes in a traditional all-navy colour, with vibrant neo flame accents that combine to create a fresh, new kit for what is set to be a big season for LOSC.

Central to the design of the third kit is the iconic Fleur-De-Lys, which is incorporated into the front of the shirt. Having featured as a key part of previous kits, as well as appearing on LOSC Lille’s original club crest, the inclusion of the symbol on the shirt honours the rich heritage of the club.

The Fleur-De-Lys is become synonymous with both the club and the city of Lille as a whole, being found on the coat of arms, paving stones and mosaics across the city to show the deep connection between the club and the local area.

To reflect this design within the photography, the campaign imagery features a brick wall setting that is reflective of the city’s architecture and buildings.

New Balance has applied cutting-edge design technology across all 23/24 jerseys to ensure superior performance. NB Dry technology helps wick away moisture, helping keep players fresh and dry throughout the ninety minutes and beyond.

General Manager of New Balance Football, Kenny McCallum said: “We’re constantly looking for ways to push the limits with designs of the kits by honouring tradition whilst looking to the future. LOSC’s third kit this year does exactly that.”

On-sale from 4^th August 2023 at 09.00am, the New Balance LOSC Lille third kit will be available to purchase from http://www.newbalance.com/ and at selected LOSC stores and retailers in France.

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto and LOSC Lille, as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram). 

About New Balance 

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.