Hyundai Motor Presents MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels

Hyundai Motor Company today announced the opening of MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels, the 10^th annual exhibition in partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA).
 
The exhibition, which runs from September 6, 2023, until February 25, 2024, at MMCA’s Seoul Box and Gallery 5, presents five works across various mediums, including video installations, photographs and performances. One Hundred Years of Travels, Imaginary Song, Generational Portraits and Wall of Blades are newly commissioned works.
 
For MMCA Hyundai Motor Series 2023, the artist Jung Yeondoo examines the narratives of the Korean diaspora in Mexico, inspired by the mythical journey of a prickly pear cactus from Mexico to Jeju Island. The artist imagines a ‘century-long journey of plants and people’ between Korea and Mexico to cultivate a sense of empathy for the unfamiliar.
 
 “MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels offers an opportunity to enhance a better understanding of diasporas and migrations, which have become universal challenges in the modern and contemporary era for a variety of causes, including political and economic factors as well as climate change,” said DooEun Choi, Art Director at Hyundai Motor Company. “I believe this exhibition will foster in-depth reflection on the future by revisiting the past.”
 
This exhibition signifies an extension of the artist’s enduring approach, wherein he strives to access reality and history while employing strangeness to examine in detail the multi-layered aspects within a reality once disregarded as familiar. Its objective is to spotlight immigrants’ life journeys and perspectives within a realm of hybridity and diverse cultures, utilizing art to bridge understanding between viewers and unfamiliar subjects.
 
Created as one of the long-term partnership programs with MMCA, MMCA Hyundai Motor Series has organized annual exhibitions of esteemed Korean artists since 2014, including the duo of Moon Kyungwon and Jeon Joonho in 2021 and Choe U-Ram in 2022. Through this series, Hyundai Motor aims to contribute to the development of Korea’s arts and culture by supporting established Korean artists’ large-scale solo exhibitions every year and convey Hyundai Motor’s brand vision ‘Progress for Humanity’ through long-term partnerships with global museums.
 

 
 
About Jung Yeondoo
Jung Yeondoo (b. 1969, Jinju, Korea) lives and works in Seoul. Jung concentrates on photography, video, and installation works where subjects participate, performance occurs in both direct and indirect ways, and fiction and reality form an affectionate understanding of human lives. Material for Jung’s work comes from the everyday lives of people, and as he shares his intention with those involved, he plays with the boundary of visual art and performance. Some of the representative works are Evergreen Tower (2001), Bewitched (2001-), Documentary Nostalgia (2007), Cinemagician (2010), Blind Perspective (2014). Jung has been making a series of multi-channel video works documenting the personal perspectives of the people who had experienced particular socio-political incidents in recent Asian histories, such as A Girl in Tall shoes (2018), Classic and New (2018), Noise Quartet (2019). He showed at the National Museum of Modern and Contemporary Art (2020), Seoul Museum of Art (2019), Museum of Contemporary Art Tokyo (2019), MAC/VAL France (2018), Center for Art and Media Karlsruhe (2018).

About Hyundai Motor’s Art Projects
Hyundai Motor Company has been supporting art initiatives driven by long-term partnerships with global museums - the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate, and the Los Angeles County Museum of Art (LACMA) since 2013, along with major partnerships for the Korean Pavilion at the 56th, 57th, 58th, and 59th Venice Biennale and the 20th and 21st Biennale of Sydney. The newly established Hyundai Tate Research Centre: Transnational encourages innovative ways of thinking about art and global art histories, and in partnership with global media group Bloomberg, Hyundai Motor Company connects international audiences with artists exploring the convergence of art and technology.
Visit http://artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab to learn more about these projects.
 
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai