Samooha Integrates Google Ads Data Hub to Enable a One-Stop-Shop for Clean Room Analytics

Samooha, a leading provider of cleanroom applications, announces it’s enabling clean room analytics for enterprises using Google Ads Data Hub (ADH).

Google ADH helps advertisers, agencies, and measurement partners conduct customized analyses of first-party data and campaigns while protecting user privacy. ADH customers can now use Samooha to garner media insights for benchmarking, visibility, and performance comparison across media channels. This offering is being powered through a collaboration with Media Monks (formerly Mighty Hive).

“Serving customers on ADH will allow us to expand our data collaboration and privacy capabilities for a wide variety of enterprises,” said Haylee Alexander, Chief Customer Officer at Samooha. “Acting as a ‘clean room for clean rooms’ in a heavily fragmented space, we’re able to manage and connect any clean room no matter how many cloud platforms a business uses. On top of that, through the use of generative AI, we’ve developed a conversational interface where virtually any non-technical user can gather immediate data insights.”

Samooha allows for seamless and secure collaboration across multiple data clean rooms and/or walled gardens. With enterprise data securely tucked into the cloud, Samooha supports the secure analysis of this data and generates immediate data insights for campaigns across multiple use cases, including healthcare, financial services, retail, advertising media, and entertainment. The platform provides a new way for enterprises to collaborate, share data, and deploy sophisticated AI and machine learning (ML) models to help gain actionable insights on data.

For more information on Samooha’s innovative technology, the ADH integration, and to sign up for a free
trial, visit samooha.tech.

About Samooha:
Samooha democratizes access to secure data collaboration and empowers businesses to harness the power of their insights and computing techniques. Our clean room product offers a dual-mode, no-code web application as well as a developer edition for advanced analytics and AI/ML use cases. Starting as a native application on Snowflake and now extending to the AWS Marketplace, Samooha serves as a platform wherein an entire developer base can be empowered to build powerful applications anchored around data collaboration.

Contact Information

Kayla Abbassi

PR for Samooha

VSC for Samooha

Contact via E-mail