The Nike Día de Muertos Collection Honors the Ultimate Community: Family

What to know

• The 2023 Día de Muertos Con Mi Familia, a collection from Nike’s Express Lane, presents footwear and apparel designs through the filters of local culture, insights and trends, connecting authentically to communities worldwide.
• The collection focuses on the concept of Con Mi Familia, paying homage to the everlasting family ties and memories between the dead and the living.
• The pack features an Air Jordan 1, Nike Blazer Mid, Nike Dunk Low, Nike Air Max 1 and three different apparel styles.

Día de Muertos, or Day of the Dead, is one of Mexico’s most significant cultural traditions and celebrates the eternal connection between the dead and the living. This season’s Día de Muertos collection, Con Mi Familia (With My Family), pays homage to everlasting family ties through limited-edition designs of the Air Jordan 1, Nike Blazer Mid, Dunk Low, Air Max 1 and select apparel pieces.  

Each unique design carries different icons that represent various emotions — from sorrow and longing to love and connection — through the stages of grief. Iconography throughout the pack includes the moon, a marigold and a hummingbird graphic, a cultural symbol recognizing those departing souls trying to reconnect with the living.

The 2023 Día de Muertos Con Mi Familia collection is part of Nike’s Global Express Lane strategy, which creates product in an expedited timeline through the design filters of local culture, insights and trends, creating designs that connect authentically to communities worldwide.

The Con Mi Familia collection releases exclusively for Nike Members in Mexico October 18 and will be available globally October 21 on SNKRS and at select Nike retailers.