Alfa Romeo Unveils New Tributo Italiano Editions, Brand’s First Global Limited-edition Series
Auburn Hills, Mich. – WEBWIRE – Thursday, November 16, 2023
Alfa Romeo Tonale Tributo Italiano Special Series (European Spec)
- Alfa Romeo drivers Valtteri Bottas and Zhou Guanyu unveil the venue-appropriate livery at the majestic Aria Hotel in Las Vegas
- Creative flair by Alfa Romeo Centro Stile, merging Italian style with the Entertainment Capital of the World — Las Vegas
- Valtteri Bottas signature mullet haircut activity involving Alfa Romeo drivers, celebrity stylist Matthew Collins and F1 fans follows livery reveal
Today, Alfa Romeo revealed a special livery for the Alfa Romeo Team Stake F1 car at the Aria Hotel in Las Vegas. The fresh look was created specifically for the all-new race venue in Las Vegas, designed by the skilled artists at the Alfa Romeo Centro Stile in Turin, Italy.
Alfa Romeo has created a special fan experience at The Aria, so it is fitting the livery reveal would take place in the lobby. The two Alfa Romeo Team Stake drivers; Valtteri Bottas and Zhou Guanyu will suit-up to take part in the reveal.
The livery created ad hoc by the Alfa Romeo Centro Stile is inspired by Entertainment Capital of the World, famous for its luxurious casinos and card-play. The car is all-black, with playing cards featuring red four-leaf clovers and Heart suits. The Quadrifoglio symbol, which identifies Alfa Romeo’s highest-performance creation replaces the three-leaf clover for the Clubs suit. Metallic gold and red accents complete the original design. The number six is included in the middle of the Hearts cards, as a tribute to the six-year partnership with Sauber. The wheels are covered in metallic gold with red accents.
The livery extends beyond the car itself, to the race suits of the Alfa Romeo drivers. Gold Quadrifoglio logos mark the brand’s performance trim anniversary on the driver’s chests; the golden color is also used to celebrate the drivers’ names and numbers.
Immediately following the livery reveal, Alfa Romeo driver Valtteri Bottas received a touch up on his signature mullet haircut from celebrity stylist Matthew Collins. F1 fans signed up to have their own mullet creation by Matthew Collins.
Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles. The Alfa Romeo Stelvio sets a benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. In early 2023, Alfa Romeo will offer its first compact SUV with the all-new Tonale. The globally available Tonale is part of a radical evolution taking place at Alfa Romeo, which looks ahead to a new era of electrification and connectivity. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
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Alfa Romeo newsroom: https://media.stellantisnorthamerica.com/newsroom.do?id=292&mid=446
Consumer website: www.alfaromeousa.com and www.alfaromeo.com
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