Football Australia and Nike Announce 10-Year Partnership Extension

What to know

• Football Australia and Nike are excited to announce a 10-year contract extension that will push their longstanding partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia.
• The extended partnership not only supports Australia’s elite national teams but also sees a committed investment in Football Australia’s thriving grassroots participation and inclusivity programs as well as its Legacy ’23 strategy, which focuses on increasing access to the game for young girls and women.
• Nike will continue to be the official apparel partner for all Australian national teams, including the Junior and Youth men’s and women’s squads.

Football Australia and Nike are excited to announce a 10-year contract extension that will push their longstanding partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia.

The extended partnership, which reinforces Nike’s longterm commitment to Australian football, not only supports Australia’s elite national teams but also sees a committed investment in Football Australia’s thriving grassroots participation and inclusivity programs as well as its Legacy ’23 strategy, which focuses on increasing access to the game for young girls and women.

Football Australia’s Legacy ’23 initiative harnesses the growth of women’s football to deliver enduring benefits for Australia’s largest community sport beyond 2023, including the goal of becoming the nation’s first community sport to reach gender parity in participation. A specific portion of Nike’s partnership investment will be allocated to Legacy ‘23 to ensure the momentum surrounding the game during the year’s major tournament extends into a lasting legacy.

Nike will continue to be the official apparel partner for all Australian national teams, including the Junior and Youth men’s and women’s squads.

Football Australia and Nike look forward to a prosperous decade ahead, empowering players from grassroots to the global stage and inspiring the next generation of Australian footballers. The announcement adds to Nike’s investment to grow the game at all levels. In partnership with Football Victoria, the Nike FC Accelerator Program is a four-year commitment that helps support female participation in football by providing access to certified coaching programs, use of world-class facilities and more. Across the world, examples of Nike’s investment range from designing men’s and women’s national team kits to growing professional women’s leagues in Mexico to building accessible spaces like SHAPA Soweto, a community space in South Africa’s Soweto township dedicated to providing football resources and beyond for the area’s young people.