Wine Insiders Taps Nift Network to Drive 151% Increase In Customer Acquisition

• D2C Wine pioneer sees significant surge in past quarter with 25% of new customer acquisitions coming from the gifting platform
• Collaboration underscores the power of gifting over traditional ads for improved customer conversion and retention

BOSTON, November 22, 2023 – Full Glass Wine (Wine Insiders & WINC), a D2C wine pioneer, today released new data from a recent partnership with Nift Networks, an AI-powered gifting platform and performance marketing channel. The partnership exemplifies the power of gifts to drive net new customers at scale, at a lower customer acquisition cost and higher lifetime value than paid search, traditional ads, and social media.

“We saw a boom cycle during Covid where many e-commerce companies suffered from declining sales and an excess in inventory,” said Louis Amoroso, the CEO of Full Glass Wine Co, Wine Insiders’ parent company. ”Nift helps orchestrate offers with what works best for their customers, and it’s become one of the most important retention tools we’ve used with an average conversion rate of over 10%.”

AI-Gifting Network Accounts For 25% of Customer Acquisition Within 3 Months

Prior to using Nift, Wine Insiders tapped a variety of traditional channels, from digital ads and direct mail to Sunday inserts. Faced with new challenges associated with the post-COVID business environment and stringent state-by-state alcohol rules, new and reliable customer acquisition channels were needed. To help address this challenge and efficiently deliver net new customers, the company chose to partner with Nift to generate consistent acquisition at a reliable cost with the support of Nift’s fully managed campaigns.

Tapping into Nift’s patented algorithms, Wine Insiders was able to reach the network’s 38M+ customers at key lifecycle moments and match offers with consumers that have the highest potential for a match. Since working with Nift post-trial, the company has seen a 151% increase in net new customer acquisition within a single quarter, and the platform now accounts for 25% of Wine Insiders’ customer acquisition mix.

“It’s a win-win strategy – consumers get the joy of discovering a valuable new brand and receiving a gift, while advertisers tap into a highly engaged audience at a highly efficient cost. Wine Insiders is a perfect example of the power of our gifting network to drive customer acquisition” said Elery Pfeffer, CEO of Nift Networks.

For more information on Nift Networks and its exclusive gift network, visit business.gonift.com.

To learn more about Wine Insiders, visit wineinsiders.com.

About Nift Networks

Nift is an exclusive gift network designed to help people discover and try new products and services—from music, jewelry, and wine delivery, to neighborhood restaurants and bars. Nift’s 38M+ audience comes from partnerships with Afterpay, iHeartRadio, Mindbody, Meetup, ParkMobile, and more, who use Nift to thank their members at key lifecycle moments. Proprietary AI matches each member with gifts from local and national brands like Rocksbox, Scentbird, Allbirds, Wine Insiders and Liquid IV which rely on Nift for net-new customer acquisition.

About Wine Insiders

Wine Insiders, with over 40 years of heritage and home delivery to two million households nationwide, is the nation’s Direct to Consumer wine leader. Wine Insiders offers customers a curated selection of award-winning premium wines in 41 states plus DC. Wine Insiders’ offerings include individual bottles, packs of six or twelve, and a no-obligation wine club for a hassle-free way to explore the world of wine. Customers receive fast, no-cost shipping on orders of more than six bottles and a 100% customer satisfaction guarantee with each purchase.

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Talya Faggart

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nift@vsc.co

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Talya Faggart

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VSC for Nift

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