Lotus wins ‘Brand Of The Year’ in Carwow awards 2024

Lotus is ending its 75th anniversary year on a high as it’s named ‘Brand of the Year’ by automotive one-stop shop and media giant Carwow.

The Carwow team was full of praise for the “automotive ingenuity” demonstrated by Lotus across its latest all-electric cars – the Eletre hyper-SUV and Emeya hyper-GT. Carwow’s Eletre test-drive film shot at the Lotus EV production facility in Wuhan, China, earlier this year has been viewed more than 1.5 million times.

Mat Watson, Chief Content Officer at Carwow, said: “Lotus is right back on form and it’s great to see. The Emira is peak Lotus: light, responsive and fun; the Eletre shows that the British brand isn’t scared to embrace the future with a really impressive electric SUV; and the new Emeya gives me plenty of reason to think the company has a bright future.”

Conor Horne, Commercial Director, UK and Ireland, Lotus, said “Winning ‘Brand of the Year’ from Carwow is a fantastic finale to our 75th anniversary. With Eletre now in the hands of customers across the UK and Europe, and the world premiere of Emeya generating a huge amount of media interest and reservations, 2023 has been an amazing success story for Lotus. It’s just the start – there is so much more to come in 2024 and beyond.”

This year has also seen Lotus open new experience centres in London, Paris, Munich and Oslo, and launch in multiple new markets around the world, most recently India and South Korea.

Lotus also received a ‘Highly Commended’ award for the Lotus Emira in the ‘Pleasure of Driving’ category.

About Lotus
Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.