Unveiled the fourth image of the New Lancia Ypsilon

• The fourth image of the New Lancia Ypsilon, which will be revealed next February in Milan, was unveiled today.
• The image showcases the car iconic round rear LED headlights, inspired by the legendary Lancia Stratos and the brand most radical spirit, now reinterpreted with a modern twist.

“Today, with the fourth image, we unveil the rear of the New Lancia Ypsilon, which reflects the brand new, pure and radical design language. The iconic round rear LED headlights, reminiscent of the victorious Lancia Stratos, frame the Lancia logo in a perfect dialog between purity and radicality, also seen in the Ypsilon lettering underneath,” stated Luca Napolitano, Lancia brand CEO.

The rear of the car appears in the fourth image of the New Lancia Ypsilon, featuring the iconic round LED headlights with a clear reference to the brand’s most brutal spirit and to the unforgettable Lancia Stratos, a legendary model in the world of rallying. The two headlights now features a new design element, the letter Y, an extreme symbolic synthesis set horizontally within the circles.

Consistently with what was anticipated by Lancia Pu+Ra HPE, the balance between radicality and purity stands out in the headlights that frame the new Lancia lettering. Its original font draws inspiration from one of the outstanding Italian industries most closely linked with the brand history: fashion. The Ypsilon lettering underneath, and its ‘handwritten’ characters, is inspired by historical icons such as Fulvia, Flavia and Flaminia, pure models with a sleek design.

The reveal of the model is scheduled for February 2024, through the exclusive NEW LANCIA YPSILON CASSINA LIMITED EDITION. With a 100% BEV engine, available in 1906 numbered and certified units, the model represents the first concrete step in the brand’s Renaissance journey, with a clear and ambitious electrification strategy that is moving ahead in leaps and bounds, in line with the Stellantis “Dare Forward” strategic plan and supported by Free2move Charge in a 360° integrated charging ecosystem.

The journey over the coming weeks will unveil a series of further details of the New Lancia Ypsilon in the lead up to the main event. More to come!

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is now moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

LinkedIn Lancia Instagram Lancia Facebook Lancia X Lancia YouTube Lancia 

Cassina
Cassina, founded in Meda in 1927, inaugurated industrial design in Italy in the 1950s according to a totally new logic that marked the transition from craftsmanship to serial production.
The company has always had a pioneering attitude thanks to its marked propensity for research and innovation, combining cutting-edge technological skills with traditional craftsmanship. Over the years, Cassina has involved leading architects, designers and creative people to imagine new forms and transform them into projects.
Today, ’The Cassina Perspective’ expresses the company’s vision and values through an eclectic collection in which products with the most innovative soul and icons of the Modern Movement together create welcoming atmospheres, dialoguing according to a unique design code based on excellence.

Website Cassina Facebook @CassinaOfficialPage YouTube Cassina Instagram Cassina LinkedIn Cassina