2024 Rose Parade® float wins President Award

 Kaiser Permanente’s 2024 Rose Parade^® float, “Symphony of You,” receives the President Award for most outstanding use and presentation of flowers.

This year’s float represented the many ways the people of Kaiser Permanente work together harmoniously to care for members. The float celebrated life’s milestones and how — like the coordinated, dynamic, and integrated notes of a song — Kaiser Permanente supports its members and the communities it serves.

At the center of the float, a Kaiser Permanente member stood with outstretched arms, animated as she danced along to the music, and surrounded by photos depicting life moments and the caregivers who have helped along the way. The float also featured Kaiser Permanente members, care providers and employees standing on a winding piano path that represented the unique notes of every member’s individual journey and how Kaiser Permanente synchronizes its care and services with the rhythm of life. The Los Angeles Philharmonic performed a special piece of music that conveyed the emotion of an individual’s journey, as diverse cultural groups from across Kaiser Permanente danced and walked alongside the float.

This year, Kaiser Permanente’s 18th annual float entry embodied the 2024 Rose Parade presented by Honda theme “Celebrating a World of Music” by bringing everyone together through music.

“Kaiser Permanente is honored to receive the President Award for our 2024 Rose Parade float, which exemplifies our commitment to providing personalized, high-quality health care throughout our members’ lives,” said Greg A. Adams, chair and chief executive officer, Kaiser Permanente. “We know it is a privilege to serve in health care and we work together with shared dedication and purpose to improve the lives and health of our members, patients and communities.”

The organization has a long history of award-winning floats, garnering recognition almost every year since it began participating. Kaiser Permanente has participated in the 135-year-old parade for 18 years.

In addition to 10 float riders, 10 people walked alongside the float during the parade, including members of Kaiser Permanente’s business resource groups, who help foster a culture of belonging, growth and empowerment in the workplace.

Designed and built by Fiesta Parade Floats, Kaiser Permanente’s 55-foot-long float base featured over 6,000 coral and hot pink roses and over 2,000 green roses. The vignettes are made of rice and onion seed, and the conductor was made using many spices to achieve her beautiful tones. Other flowers and materials used included an assortment of tulips, chrysanthemums, orchids, lilies, gerbera daisies, statice and straw flowers.

Kaiser Permanente past float entries have received numerous awards, including the Theme Award in 2022 and 2013 for most outstanding presentation of the Rose Parade theme; Wrigley Legacy Award in 2020 for most outstanding display of floral presentation, float design, and entertainment; Grand Marshal’s Trophy in 2016 for excellence in creative concept and design; Judges’ Special Trophy in 2015 for most spectacular in showmanship and dramatic impact; Lathrop K. Leishman Trophy in 2014 and 2012 for most beautiful float entry from a noncommercial sponsor; Director’s Trophy in 2011, 2008, and 2006 for most artistic merit in design and floral presentation; Extraordinaire Trophy in 2010 for most spectacular float longer than 55 feet; Tournament Special Trophy in 2009 for exceptional merit in multiple classifications; and President’s Trophy in 2007 for most effective floral use and presentation.

For more information about the Kaiser Permanente Rose Parade float, please follow us on Facebook and X, formerly known as Twitter.

The Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® and a variety of accompanying events. The Association’s 935 volunteer Members will drive the success of the 135th Rose Parade themed “Celebrating a World of Music,” on Monday, January 1, 2024, followed by the CFP Semifinal at the 110th Rose Bowl Game presented by Prudential. For more information, visit www.tournamentofroses.com. 

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 12.7 million members in 8 states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists, and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery, and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education, and the support of community health.