PUMA and Scuderia Ferrari Launch "A New Era"
Global Sport Company PUMA together with Scuderia Ferrari proudly presents the Spring/Summer 2024 collection that ushers in a new era of collaboration, blending sport contours, fast lines, and innovative body-mapped designs. The collection’s aesthetic draws inspiration from the dynamics of high-speed racing, seamlessly blending the distinctive style of PUMA with the iconic design elements of Scuderia Ferrari.
[p"A New Era" encapsulates the spirit of innovation and sophistication, with each piece featuring intricate body-mapped contours that accentuate the natural movement of the body. This range redefines the boundaries of style and performance, introducing a refreshing palette that includes colours rarely seen in a PUMA & Scuderia Ferrari collaboration, such as pink lilac and vine, harmoniously complemented by the signature speed yellow and rosso corsa. This unexpected infusion of colors adds a touch of modernity and energy to the premium collection, symbolizing the evolution of the partnership between PUMA and Scuderia Ferrari.
"A New Era" takes a bold step with a premium approach, featuring muted logos that enhance the sophistication of each piece. The understated branding allows the design and craftsmanship to take center stage, reflecting the commitment to a refined and elevated aesthetic.
This collection can be found online at puma.com and store.ferrari.com, as well as selected retailers.
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