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“Style Porsche x Marc Fornes” series: What links the worlds of architecture and car design?


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In a new four-part series for the Porsche Newsroom, New York-based architect and artist Marc Fornes, and Vice President Style Porsche Michael Mauer explore the many parallels ahead of a very special moment in Porsche product history. Here the Porsche Newsroom presents episode one.

The “Style Porsche x Marc Fornes" series tells the story of a collaboration between Style Porsche and New York-based architect and artist Marc Fornes / THEVERYMANY. Giving a glimpse behind the scenes as they embark together on an inspiring creative journey, the series looks at the many parallels between their creative philosophies in the quest to design an exciting work of art for a very special event and an important car.

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In Episode One, Vice President Style Porsche Michael Mauer begins by presenting the Porsche design principles. Based on the three keywords ‘purpose’, ‘focus’ and ‘tension’, Mauer has developed a system to capture and visualise the soul and identity of the Porsche brand. He does so in a way that allows Porsche to remain true to its dynamic core even when the world around it is changing at an ever-increasing pace.


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