The Guggenheim Museum Hosts 2024 YCC Party Presented by LG Display

What: An evening where digital and physical realms will converge at the Guggenheim Museum. For the 2024 YCC Party, artist Rachel Rossin will transform the iconic rotunda into a hybrid virtual environment.

The one-night-only dance party will feature a DJ set by The Muses, open bar, as well as a celebration of the annual LG Guggenheim Award. Attendees are encouraged to dress in digital glam fashion, and dazzle in radiant, metallic, and shimmering attire.

Funds raised from the evening will benefit the Solomon R. Guggenheim Museum and the Young Collectors Council Art Fund, which supports emerging and established contemporary artists, and directly impacts the museum’s permanent collection, groundbreaking exhibitions, and education initiatives. The YCC Party is presented by LG Display. The YCC 2024 Artist Collaboration with Rachel Rossin is supported by LG OLED.

When: Tuesday, April 2, 2024
General admission, 9pm–midnight

Where: Solomon R. Guggenheim Museum
1071 Fifth Avenue
New York, NY 10128

Who: YCC Cochairs Sophia Cohen, Danny Mapes, Alyssa Yoon, Tiffany Zabludowicz, Honorary Cochair Alexandra Economou; 2024 YCC Party Cochairs Peter Boyce II, Hannah Gottlieb-Graham, Alexander Hankin, Dillon and Chloe Lawson-Johnston, Sam Lawson-Johnston, Audrey Ou; Host Committee American Artist, Olivia Fialkow Phillips, Danielle Hankin, Natalie Jackson, Serena Kerrigan, Casey Kohlberg, Quinn Martinelli, Lily Mortimer, Sandra Mujinga, Lilah Ramzi, Dakota Sica, Anastasiya Siro, Andrew Warren, Cecily Waud; YCC 2024 Artist Collaboration Rachel Rossin.

Tickets: $250 YCC members; $300 for general admission. For more information, visit the YCC event page.

The 2024 YCC Party is presented by LG Display.

The YCC 2024 Artist Collaboration is Supported by LG OLED.

The Young Collectors Council (YCC) is a dynamic group of young professionals ages 21–40 who seek to further their understanding of contemporary art through a dedicated calendar of curator-led programs and special events such as curator-led tours, artist interactions, private collection visits, and more. Members convene for the unique opportunity to participate in a biannual meeting to further the YCC’s mission of acquiring emerging, contemporary art for the museum’s permanent collection and supporting our groundbreaking exhibitions and education initiatives.

The LG Guggenheim Art and Technology Initiative is a five-year, multifaceted collaboration between the Guggenheim and LG designed to research, honor, and promote artists working at the intersection of art and technology. Unique in its areas of concentration and approach, the initiative is an unprecedented investment in technology as an artistic medium. It enables the Guggenheim to broaden its investigations into this innovative field, providing essential support to the visionary artists who inspire new understandings of how technology shapes, and is shaped by, society.

As part of the initiative, LG Display will sponsor the Guggenheim’s YCC Party through 2027. Through its sponsorship of the party, the LG Guggenheim Art and Technology Initiative sustains the museum’s mission to collect, preserve, and interpret the art of our time and expands the YCC’s long-standing history of supporting emerging artists. Each year the YCC Party features activations and performances devised by rising stars of the art world; these artists will incorporate LG’s groundbreaking OLED technology into their engagements with the Guggenheim’s landmark building.

The 2024 LG Guggenheim Award recipient will be celebrated at the 2024 YCC Party. Three additional artists will be recognized through 2027.

LG is a technology innovator and global leader in consumer electronics, chemicals, and automotive components. Founded in 1947, LG was a driving force behind South Korea’s modernization. The company produced South Korea’s first radio and television sets, and today is a global leader in organic light-emitting displays (OLED), electric car batteries, and advanced industrial plastics. The LG group of companies employ over 250,000 people in more than 60 countries that together generate USD 154 billion in annual revenue. LG Corporation (LG Corp.) is the holding company for industry-leading LG subsidiaries, such as LG Electronics, LG Display, LG Energy Solution, LG Chem, to name a few. For more information about the LG group of companies, visit  lgcorp.com.

The Solomon R. Guggenheim Foundation was established in 1937 and is dedicated to promoting the understanding and appreciation of modern and contemporary art through exhibitions, education programs, research initiatives, and publications. The international constellation of museums includes the Solomon R. Guggenheim Museum, New York; the Peggy Guggenheim Collection, Venice; the Guggenheim Museum Bilbao; and the future Guggenheim Abu Dhabi. An architectural icon and “temple of spirit” where radical art and architecture meet, the Solomon R. Guggenheim Museum is now among a group of eight Frank Lloyd Wright structures in the United States recently designated as a UNESCO World Heritage site. To learn more about the museum and the Guggenheim’s activities around the world, visit guggenheim.org.

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