Teads Expands CTV Offering Across Latin America: A New Era of Advertising Reach

Teads, the global media platform, announced the expansion of its Connected TV (CTV) offering across 12 new markets in Latin America. Building upon successful launches in Brazil and Mexico, this expansion brings Teads’ premium CTV solutions to Argentina, Central America & the Caribbean, Colombia, Chile, Ecuador, and Peru, giving brands access to Latin American audiences at key points throughout the consumer journey, whether they are on mobile, desktop, or CTV.

The expansion into these new markets signifies a pivotal moment for advertisers aiming to connect with Latin American audiences in brand-safe, premium environments. By incorporating Argentina, Central America & the Caribbean, Colombia, Chile, Ecuador, and Peru into its CTV network, Teads is effectively doubling its promise to deliver content that captivates and engages audiences across all screens.

Omnichannel strategies play a pivotal role in advertising, as they allow brands to weave their messages seamlessly into the daily lives of consumers. This seamless integration is essential for maintaining message continuity and relevance across various platforms, ensuring that advertising campaigns reach their intended audience regardless of the channel or device they use.

The effectiveness of an omnichannel approach was prominently showcased in the collaboration between Haik Agency and Teads Latin America for the Little Caesars campaign in El Salvador.

This initiative aimed at driving brand awareness for a special promotional offer in El Salvador leveraging new video ad formats and emerging platforms. The campaign focused on utilizing video ad formats across platforms to strategically engage viewers with high-quality video content that not only captivated their attention but also ensured the brand’s message was both seen and remembered.

Teads’ powerful CTV platform drove impressive results: a near-perfect 98.2% viewability rate and 131,000 completed views, ensuring lasting impact. The campaign’s profitability was evident, with a significant 48% reduction in eCPM, while a 96% video completion rate showcased exceptional user engagement and the content’s attractiveness and relevance.

Gerardo Quan, Digital Media Innovation at Haik, expressed his satisfaction with the implementation and outcomes of their campaigns, stating, “We’re pleased with how seamlessly we’ve been able to launch CTV campaigns on the platform and with the results obtained. Our confidence in Teads’ CTV format to drive effectiveness and increase reach will continue to grow.”

The success of this campaign illustrated the power and effectiveness of innovation applied to advertising through the successful use of new platforms and video formats.

Teads has significantly expanded its global footprint and enhanced advertiser access to diverse audiences through strategic partnerships with VIDAA USA and LG Ad Solutions for advertisers to take over the CTV Native unit. These collaborations have been instrumental in extending Teads’ reach, offering advertisers an unparalleled opportunity to engage with audiences through CTV native screen inventory across a broad spectrum of markets.

CTV Native is an immersive way for advertisers to reach audiences at a mass scale in the intimate setting of the living room with content placed directly within the Operating Systems Screens of device owners such as LG and Hisense.

The partnership with VIDAA USA has facilitated the expansion of Teads’ advertiser reach into key markets such as the USA, Canada, UK, Australia, Brazil, Italy, Mexico, Central and Eastern Europe, and more through native screen inventory on Hisense Smart TVs. Watch Denis Oštir, of VIDAA dive into the opportunities for the native home screen on Talks With Teads.

Simultaneously, Teads has solidified its presence in the smart TV market with LG Ad Solutions, which is exclusive in France, Belgium, Germany, Austria, Switzerland, Australia, New Zealand, and across a vast region of the Asia Pacific, covering countries like Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India.

By strategically partnering with both VIDAA and LG, Teads underscores its commitment to broadening its reach and enriching its advertising solutions globally.

By utilizing QR codes, AR experiences, and innovative creative formats, Teads’ CTV offering gives brands a new level of consumer engagement and a new way to reach audiences at different times of the day in contextually relevant settings. Additionally, Teads’ omnichannel approach ensures that brands can reach audiences beyond the big screen.

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