Pinterest x Coachella 2024: Top festival trends and celebrity stylists’ Board Drop

Pinterest, the visual inspiration platform, is heading to Coachella for the first time this year and partnering with the iconic music festival to inspire festival-goers to be their most creative selves in the desert. As part of our partnership with Coachella, Pinterest is announcing the following: 

• Top fashion and beauty trends that Pinterest predicts will take over the 2024 festival season, including Lana Del Rey core, nostalgic 2014 core, whimsical fairycore and the dark feminine aesthetic. 

• A collaboration with celebrity stylists Chloe and Chenelle to bring Coachella and festival fashion inspiration to life and help people shop the trends on Pinterest. They will reveal their curated Pinterest board using board preview¹—a new feature that Pinterest is currently testing that allows users to easily share their boards on other social platforms in visually compelling ways. 

• Pinterest Manifest Station, a fashion and beauty trend experience on the ground at Coachella. 

2024 Coachella and festival season trends

With tens of millions of searches² related to Coachella on Pinterest, and 40%³ of those searches driven by Gen Z, the platform has become a go-to destination and ultimate companion for users to find inspiration, plan and shop their beauty and fashion looks for festival season. 

Coachella is the perfect time to experiment with style and self-expression. This year, festival-goers are embracing different forms of femininity, from the bows and tulle of Lana Del Rey core to the leather and black fur of dark feminine outfits. To further explore new interests and escape reality, they are channeling fairy looks through lace dresses and sugar plum fairy makeup. They are longing for simpler times as they search for inspiration to add a new twist to the nostalgic festival looks of 2014, such as colorful crochet, new types of headpieces and statement belts.

This year’s top trending festival fashion and beauty themes reveal that Pinterest users are⁴: 

• Nostalgic for classic festival looks from another time (searches for “2014 core” are up 1240% year over year)

• Experimenting with the playfulness of fairycore (“fairycore outfits” are up 2200%)

• Rebelling against conventional femininity (“dark feminine core” is up 160%)

• Top searches also show that people turn to Pinterest to gain inspiration from Coachella performers to find their best outfit aesthetic—this year searches for “Lana Del Rey core” are up 300%

See the full list of top trends for this festival season below.

Curated by the “it” sisters of fashion

To help bring these trends to life, Pinterest is teaming up with celebrity stylists and avid Pinners Chloe and Chenelle on a Board Drop. The sister styling duo, who is currently working with some of music’s biggest stars, curated a board of fashion inspiration to help Pinners plan and shop their Coachella looks directly on Pinterest. 

“We start nearly every project with our clients with a secret Pinterest board. We like to use Pinterest as our visual language, as it allows us to get ideas across that we would not be able to do verbally. We are excited to share with Pinners our vision and unique aesthetic and how to bring it to life at a major cultural event like Coachella,” said Chloe and Chenelle Delgadillo. 

The fashion experts are testing Pinterest’s new feature, board preview, which makes it easier than ever to share curated Pinterest boards as videos across social platforms. With more users coming to Pinterest for inspiration and to discover interests and tastes curated by others, Pinterest is continuously experimenting with new ways for Pinners and creators to easily share content in engaging ways.

Trend station in the desert 

Across the two weekends of the festival (April 12-14 and April 19-21), Pinterest is bringing a new experience to Coachella: Pinterest Manifest Station. The bespoke activation will allow visitors to find new ways to express themselves and make festival trends their own—filled with ethereal-inspired photo opportunities alongside trending beauty and styling experiences.  

“People turn to Pinterest to find inspiration, figure out what’s right for them, and shop their visions into reality. We see a frenzy of that activity among our Gen Z users every year when it comes to festival season, starting with Coachella,” says Sara Pollack, VP of Global Consumer Marketing. “Searches for Coachella start spiking as early as January⁵, giving us an early peek into what trends are likely to pop at the festival. This year, we’re excited to be taking a more active role in helping people navigate those trends—not just in the lead up to the festival, but at the festival itself, where we’ll bring the inspo and festival-goers can make the trends their own.”

Whether you’re looking for Coachella fashion and beauty ideas or aesthetics for the rest of festival season, Pinterest will have a Global Festival Hub on the app that is filled with inspiring content, from festival outfits to beauty looks, survival guides, Shopping Spotlights and more. 

Full list of 2024 Coachella and festival season trends⁶

“Lana Del Rey core” +300% 

With Lana Del Rey headlining the festival and being a popular artist amongst Gen Z, it seems festival goers plan to channel her looks with vintage style, corsets, tulle, and pearl and bow accessories.

• Coquette core +600%

• Mini corset dress +100%

• Vintage corset +300%

• Simple tulle dress +200%

• Pearl belt +55%

• Pearl bow +250% 

• Bow jewelry +1764%

• Updo with bow +560%

• Braid with bow +500%

• Bow nails +6430%

• Balletcore nails +1100%

“2014 core” +1240%

Pinners are nostalgic for 2014, now a decade ago as we head into 2024. They are bringing back some of the original festival looks with new twists such as new crochet designs, lacey flared pants and fur boots, and leaning into accessories such as ear cuffs, nose rings, and updating flower headpieces with headpiece jewelry. 

• Funky crochet +2100%

• Goblincore crochet +245%

• Hippiecore +890%

• Lace pants outfit +350%

• Fur boots outfit +600%

• Gold choker necklace set +100%

• Ear cuff jewelry +350%

• Statement belt +100%

• Nose ring jewellery +500%

• Rhinestone denim jacket +75%

• Headpiece jewelry +150%

• Rave makeup ideas festivals +300%

“Fairycore outfits” +2200%

Whimsical fairy themed outfits will be key in this year’s festival as fairycore has continually been on the rise, allowing people to dress up and escape their realities. Pinners are looking for fairy-inspired beauty, sequin fringe, bell sleeves, boho braids and cottagecore nails.

• Lace slip dress +420%

• Lace set +150%

• Sequin fringe dress +30%

• Crochet bell sleeve top +100%

• Bell sleeves dress +50%

• Fairy cut hair +630%

• Lace midi skirt +150%

• Sugar plum fairy makeup +1900%

• Boho fulani braids +4000%

• Fairy inspired nails +340%

• Cottagecore nails +1000%

“Dark feminine core” +160%

Dark feminine energy urges people to question conventional femininity and get out of their comfort zones. Pinners are looking to incorporate elegant corsets and satin dresses into their festival wear, as well as bold accessories such as black fur boots, leather bags, silver belt chains and nose rings.

• Elegant corset dress +1400%

• Brocade corset +100%

• Satin slip dress +100%

• Leather pants look +220%

• Leather tube dress +86%

• Black furry boots outfit +560%

• Biker boots +200%

• High leather boots +275%

• Silver chain belt +60%

• Silver nose ring +170%

• Red wine nail color +1780%

• Red leather bag +510%

• Smokey brown eyeshadow +150%