Deep Diving Guide to Ethnic Media by Award-Winning Journalist Yurina Melara Set for Exhibit at the L.A. Times Festival of Books 2024

The Los Angeles Times Festival of Books will abound with hundreds of exhibits by authors sharing the latest research and best practices for their respective fields. This includes not only the biggest minds in science and technology but also thought leaders in media.

Among these, Yurina Melara distinguishes herself as an experienced media communications strategist specializing in ethnic media. At the L.A. Times Festival of Books 2024, she’s arranged to share her expertise via her book “The Power of Ethnic Media: A How-To Guide for Communication Professionals.”

“The Power of Ethnic Media” is a firsthand guide to what ethnic media is, how it has operated in America for the last several decades, and why understanding it can be a powerful asset for public relations and marketing campaigns. Among its key segments include a look at the motivations of various ethnic media organizations, the distinct advantage they have on influence and engagement, and how to best reach out to them.

Melara has spent over two decades in journalism and worked on multiple TV shows in Los Angeles as both a talent and producer. She joins the many other thought leaders in the industry who have long pushed for equity and representation in the industry. This book is just one of several she has written toward that goal.

Those visiting the L.A. Times Festival of Books 2024 can find “The Power of Ethnic Media: A How-To Guide for Communication Professionals” by Yurina Melara displayed at the self-publishing and book marketing company ReadersMagnet’s exhibit at booth #225. The book festival will be held at the University of Southern California, Los Angeles, on April 21-22, 2024. Get a copy on Amazon and Barnes & Noble. Melara has also written several other books, which she features on her website at https://yurinamelara.com/.

“The Power of Ethnic Media: A How-To Guide for Communication Professionals”
Author: Yurina Melara, Ph.D.
Published date: October 2023
Publisher: Independently Published
Genre: Non-Fiction

Author Bio
Yurina Melara Valiulis, Ph.D., is an experienced media communications strategist with over two decades of experience in journalism and media relations, and a published author. As an award-winning journalist, Melara has left an indelible mark on the media landscape. Her tenure includes roles as both talent and producer on various television shows in Los Angeles, showcasing her versatility and expertise. Moreover, her impactful contributions as a public health reporter for La Opinion from 2005 to 2015 underscore her commitment to informing and empowering diverse communities.

Central to Melara’s literary portfolio are her Amazon’s best-selling books, including “The Power of Ethnic Media” and “Todo Personal: La Masacre de la Sagrada Familia.” Through her writing, she likes to spark meaningful conversations and challenge prevailing narratives, solidifying her reputation as a thought leader in the field.

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