The Zest and Spice of Interiors – Presenting the Second Installation of H&M Home 🖤 Pantone

H&M HOME 🖤 PANTONE launches in select stores and online at hm.com/home on 25th April 2024.

Continuing on an energized and re-freshed spring season, this colourful capsule continues to explore how colours affect our surroundings, interiors and mood. For Sweet & Juicy, the two colourways include a spicy red and strong orange.  Orange is a visible, bold colour, which elicits excitement and passion - and is of course closely related to the colour red. Red is the face of both love and anger. It’s a brightly intense colour, where little goes a very long way.

The Zesty & Fresh shades include revitalizing green, a fresh lime and bright yellow, bringing about freshness and crisp. Green hues evoke nature and the outdoors, feelings of balance, joy and serenity. It’s a colour perfect to enhance your mood and encourages peace – a natural addition to home interiors. The motivating colour yellow is equally centred around joy and happiness,but is also said to enhance communication and wisdom. It easily triggers feelings of happiness, reminding us of the sun and light.

“The vitality of colour is essential to the effect it has on our emotions, senses and how easily it transforms our living spaces with just a lick of paint. The new H&M HOME 🖤PANTONE capsule collection continues to play with the notions of this, but this time circles around the kitchen table. For this second edition, we have explored the connection between food, taste and colour. Perhaps you strictly favour the freshness of green and yellow, or simply want to mix it up adding the spice of red and orange as well. The choice is yours. We hope this collection featuring specifically curated PANTONE shades will make for a bright addition to our customers table settings.”  

says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

The H&M HOME 🖤 PANTONE collection of keep-sake interior objects features everything you need for a bright colour injection to your dining and living spaces. The collection includes both small and larger square shaped plates, where you can mix and match yellow and light green or orange and red as you see fit. Continuing on the dining theme, there are two sizes of serving bowls; medium which comes in orange and yellow and large, available in red or light green – perfect for a crisp spring salad. Smaller and ornamental yet essential collection items include a 4-pack of coasters, in a shade combination of red and orange or light green and yellow, in addition to a 2-pack of placemats in orange or yellow. A final touch comes in jars, available in two sizes; small and medium. These come in green and red. Decorative, shapely objects for any home space, consist of a footed bowl in red or green, perfect for any fruit or vegetable to be displayed and a classic vase, available in orange or light green.

Finally, there is a plethora of scented candles in a variety of vivid shades. For a scent of Mandarin Gelato, orange is the go-to candle or if one prefers Pink Grapefruit, then the red candle is a given. Lemon Verde is the scent of the yellow candle and finally, Green Basil for the green candle.

Recognized as the global colour authority, PANTONE provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers rely on PANTONE products and services to help define, communicate and control colour from inspiration to realization, leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design. Learn more at www.pantone.com.

H&M HOME 🖤 PANTONE will be available in selected stores and online at hm.com/home from 25^th April 2024