Stein IAS Elevates Partnership with 6sense to Drive B2B Revenue Growth

Building on Stein IAS’ existing relationship with 6sense, the agency has been selected to be one of seven 6sense “teal” strategic global partners. This aligns with Stein IAS’ investment in a dedicated specialist service to not only support 6sense but also empower long-term agency growth in tech and data-driven go-to-market and account-based experience.

Headed by Stein IAS’ Chief Innovation Officer, Marc Keating — the service will help mutual customers with the strategy for and implementation of 6sense, as well as the integration of 6sense with the agency’s existing GTM, creative, content, messaging and media services. This will provide organizations with an end-to-end offer that combines strategic and activation services with data and tech to provide unified brand-to-demand solutions.

“Partner investment and the solutions they bring to our customers are vital to the success and ongoing expansion of 6sense, said Elliot Smith, 6sense Head of Partnerships. “Stein IAS has a proven track record of creating brand experiences that drive revenue growth, and they possess a deep understanding of how to effectively utilize 6sense within their integrated service offering. We are excited to welcome them into our partner ecosystem at this level and fully dedicated to ensuring the success of our mutual customers.”

“Stein IAS believes that the future of GTM is in delivering unified brand-to-demand experiences (BDX) for clients that drive brand strength and demand performance and growth.” Marc Keating, Chief Innovation Officer at Stein IAS, explains. “6sense is the leader in AI-driven go-to-market orchestration and will be the engine and go-to platform for powering Stein IAS’ strategies that combine creative, messaging, content and media to deliver full-funnel buyer journeys and experiences from brand to demand.

“Through Stein IAS’ Origin Data Platform we are uniquely positioned, capable of combining 6sense account data and advanced LinkedIn audience insights to build more targeted and personalized campaigns. Clients will also benefit from an integrated team, that combines strategic skills with data-driven, certified 6sense experts and the agency’s proprietary BDX operating model, launched at a recent ANA New York event, which outlines the key principles and strategies for successful brand-to-demand integration and full funnel experiences.”

Learn more about how Stein IAS originates, activates and generates award-winning work for its B2B clients across the globe here. More information about 6sense can be found here.

Listen to Marc explain more about the partnership here.