Tubi Launches Stubios, A Fan Fueled Studio for Aspiring Filmmakers

Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, has launched Stubios, a fan-fueled studio for aspiring filmmakers and their fans. In addition to welcoming creatives from varied backgrounds into Hollywood, Stubios puts the power to greenlight content in the hands of the viewer. This program is an evolution of an expansive content strategy that is built on viewer-driven trends underpinning the need to build new pathways for creatives to find success in Hollywood and for fans to find more stories they can see themselves in.

Stubios is a program for creatives that enables their fans to have a say in what gets made. Stubiorunners, creatives who are accepted into the program, have the ability to ask fans their opinion on everything from casting to key art and fans follow along throughout the production process. When projects go live, fans can show their support by watching the content and once viewership surpasses a threshold, the Stubio runners will be automatically greenlit for their next project, creating a flywheel of success to build a sustainable career.

“Tubi is free entertainment for the cordless generation, and we’re committed to a programming strategy that resonates with younger and diverse audiences,” said Anjali Sud, CEO of Tubi. “Tubi has the unique advantage of the world’s largest library of movies and TV series, and the insights we gain from viewers telling us what they want to watch. Stubios is a way to give creatives with invested fanbases an opportunity to tell stories that may not otherwise be greenlit in Hollywood, and it will enable Tubi to ensure our programming reflects culture as it is happening.”

Stubio runners do not need to have any filmmaking experience to bring their stories to life. For this program Tubi is looking for creatives from varied backgrounds with different experience levels. Issa Rae will serve as a mentor drawing on her own experiences transitioning from digital content to long-form entertainment formats. Stubio runners will receive script support, one-on-one mentor calls with Issa and creative production support from ColorCreative. Resulting films and series created from the program will be distributed and promoted on Tubi. Stubio runners will receive an Executive Producer credit and be paid a flat fee for their original IP and the work on the project.

“I am deeply passionate about creating pathways to sustainable careers into Hollywood for creatives of diverse backgrounds,” said Issa Rae, co-founder of ColorCreative. “We at ColorCreative are thrilled to see Tubi taking this important and bold step, and we’re excited to support and guide Stubios creatives on their first long-form projects”

“I am immensely proud to partner with Tubi in launching Stubios, empowering diverse voices in entertainment, said Talitha Watkins, Together, we’re shaping the future of storytelling, fostering inclusivity, and providing mentorship and production support to emerging talent to cultivate a community where creativity thrives.”

Tubi is the most watched free TV and movie streaming service in the U.S., and offers advertisers an opportunity to reach unduplicated audiences, as nearly 30% of Tubi viewers are unreachable on other AVODs and 40% are unreachable on other major ad-supported SVODs (source: MRI). Brands and advertisers will be able to engage with these audiences on Stubios through brand partnerships, product integrations and more. Original content is a way to connect with younger audiences who crave new stories. In the most recent edition of The Stream, 74% of Gen Z and Millennials prefer originals to remakes and 74% are interested in seeing diversity and representation when they stream TV and movies. Additionally, 71% agree they’d like to see more TV shows and movies on streaming that are independent or from smaller creators.

“Stubios is something we have a lot of heart for as younger audiences are asking for more original long-form stories, content from smaller creators and they’ve even told us they want to be able to directly support creators,” said Nicole Parlapiano, CMO of Tubi. “We know advertisers are eager to connect with younger, more diverse audiences, and Stubios provides a unique opportunity to get in front of a group that is typically glued to social media.”

The first group of creatives who will kick off the program include rapper and songwriter Lady London, who became a viral sensation for her freestyles. As a Stubio runner, Lady London will bring her fans along on a journey as she produces a docuseries that will explore her life and music-making and capture the creation of her debut album.

Starting today, creatives can apply to be a part of the next cohort of creatives selected for the program. Fans can sign up for an account and get notified when creatives join the program. Sign up for a free Stubios account and apply to the program here.

NO PURCHASE NECESSARY. Open submission period begins 5/7/24 at 6:00 am PT and ends the earlier of: 1) 5/31/24 at 11:59 pm PT, or 2) when 750 applications are received. Open to legal US residents physically residing in the US/DC only. Must be 18+ years of age. Limit 1 entry per person. See Stubios Contest Rules at https://stubios.tubitv.com/rules for prize description/restrictions and complete details. Sponsor: Tubi, Inc. Void where prohibited.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

About ColorCreative 

ColorCreative is a management and production company co-founded by Issa Rae, Deniese Davis and Talitha Watkins. The company mission is to empower creators to reach their greatest potential by disrupting the creative industries and championing innovative and inclusive content.