Maze Launches Interview Studies to Streamline Moderated User Research for Product Development

Maze, the user research platform that makes user insights available at the speed of product development, announced the launch of Interview Studies, a streamlined moderated research solution for research, design, and product teams. This new offering complements the company’s industry-leading unmoderated research capabilities, solidifying Maze as the go-to enterprise platform for building the right products faster, with user insights at the center.

Research, product, and design teams have struggled with fragmented and time-intensive approaches to conduct effective moderated research. Traditional methods often involve manual coordination, multiple disjointed tools, and prolonged analysis, leading to significant bottlenecks and user insights divorced from decisions.

Interview Studies resolves these challenges by providing a seamless, centralized solution for moderated research, from recruitment and scheduling to analysis and reporting. By streamlining and simplifying the process to conduct moderated research, Interview Studies helps researchers and people who do research alike get timely access to high-quality user insights across the product development lifecycle.

“The traditional approach to moderated research has long been plagued by time-consuming processes and disparate tools, from recruiting, scheduling, transcribing, to extracting insights,” said Jonathan Widawkski, co-founder and CEO at Maze. “With Interview Studies, we rethought the entire process from scratch to provide companies with a seamless way to capture their users’ voices at the speed of product development. This means researchers, designers, and product managers no longer have to choose between building fast and learning about their users’ needs.”

Interview Studies eliminates the headaches and tedious work required for moderated interviews with a range of powerful capabilities, including:

• Powerful Participant Recruitment. Through a partnership with Respondent, Maze offers access to a diverse panel of more than 3 million participants across 150+ countries. Custom screening options ensure that researchers connect with the ideal participants, maximizing the value of each session.

• Automated Scheduling. The automated scheduling feature integrates with team calendars, allowing for customized availability settings, session durations, and meeting buffers. This speeds the process of manual scheduling and reduces the administrative burden on product and research teams.

• Flexible Video Conferencing. Interview Studies provides a versatile video conferencing solution, including integration with preferred platforms or Maze’s built-in video conferencing powered by Zoom. This ensures a smooth participant experience without the need for downloads or plugins, making it easy for participants to engage in sessions.

• AI-Driven Analysis and Reporting. Automated transcripts, AI-generated summaries, and suggested highlights expedite the journey from data collection to actionable insights. Maze’s advanced analysis tools enable research teams to quickly synthesize findings into polished, shareable reports, significantly reducing the time and effort required.

“We used to rely on multiple tools for scheduling interviews,” says Jason Ruud, Senior Director, User Experience & Product Innovation at Hitachi Solutions America. “With Maze, it’s all in one place. It’s incredibly helpful to streamline our sessions without the hassle of juggling different platforms. I really appreciate how everything is bundled together seamlessly.”

With the introduction of Interview Studies, Maze reaffirms its mission to empower any company to build the right products faster by making high quality user insights available in time for a decision. Maze encompasses the entire product development lifecycle, bringing together moderated and unmoderated research tools, best-in-class analytics and reporting, and key integrations into a single platform, helping teams act on user insights and build the right products.

To learn about how Interview Studies supports efficient acquisition of moderated user insights, register for an upcoming webinar here.

About Maze

Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Maze is trusted by more than 3,000 companies to help them build customer-centric products, and is backed by leading investors including Emergence Capital, Amplify, and Felicis.

For more information on Maze, visit www.maze.co and follow @mazedesignhq.

Contact Information

Jenna Mukuno

Director of Product Marketing & Communications

Maze

jenna.mukuno@maze.design