Unveiling the Second Edition of “Selling in the Real World®” by Larry Sternlieb - A Masterclass in Salesmanship

The world of sales is about to be transformed once again with the release of the much-anticipated second edition of “Selling in the Real World®,” authored by renowned sales expert Larry Sternlieb. This updated edition promises to be an indispensable resource for both seasoned sales professionals and newcomers eager to master the art and science of selling.

“Selling in the Real World®” dives deep into the nuances of sales, portraying it as both an art and a science. As Sternlieb articulates, sales are an essential skill utilized by everyone, often unconsciously, whether negotiating a pay raise, securing a date, or landing a multi-million-dollar contract. This book transcends the traditional notion of sales being mere tricks of the trade; instead, it offers a structured approach grounded in well-proven principles designed to produce consistent and unbeatable results.

Sternlieb’s no-nonsense approach makes “Selling in the Real World®” a hard-hitting guide, providing a robust framework for anyone looking to refine their sales skills. Whether you are an experienced sales professional aiming to polish your techniques or a novice stepping into the world of sales for the first time, this book is crafted to meet your needs. It is not about feel-good platitudes but about actionable strategies that drive success.

A unique feature of the book is the series of dialogues between Sternlieb and a fictional character, Mr. O’Conner. These conversations, while intentionally formal, are designed to illustrate key sales concepts in a clear and relatable manner. Sternlieb encourages readers to adapt these dialogues to their own style, emphasizing authenticity and simplicity as critical components of effective communication. The mantra here is clear: Keep It Simple (KIS) and let your customers do the talking while you provide the solutions to their problems.

Larry Sternlieb’s personal journey, as recounted in the book, is a testament to resilience and determination. From his humble beginnings and the challenges of losing both parents at a young age to his rise as a top sales executive at Xerox and other high-profile companies, Sternlieb’s story is both inspiring and instructive. His experiences highlight the importance of hard work, a positive attitude, and an unwavering commitment to excellence.

Sternlieb debunks the myth that successful sales techniques are outdated. He asserts that while technology evolves, the core principles of sales remain constant. His forty years of corporate sales experience and advanced training form the backbone of this book, offering readers a timeless and proven process that works. This second edition is a culmination of his lifelong dedication to the craft of sales, designed to equip readers with the tools they need to succeed in any era.

About the Author:
Larry Sternlieb’s illustrious career in sales began with Xerox, where he quickly earned accolades such as Rookie of the Year and Top Sales Rep. His achievements span numerous high-profile companies, including Trend Micro, Citrix Systems, and General Electric Consulting Corporation. As the founder of Larry Sternlieb Seminars (LSS, LLC), he has developed a unique sales training methodology tailored for the fast-paced, technology-driven 21st century. Sternlieb’s seminars are grounded in real-world practices, making them highly effective for today’s sales environment.

Get Your Copy
The second edition of “Selling in the Real World®” is now available for purchase. Whether you are looking to jumpstart your sales career or refine your existing skills, this book offers invaluable insights and practical advice to help you achieve your goals.

Amazon Link for Purchase: https://www.amazon.com/Selling-Real-World-Everythings-Nothings/dp/1636980767/

For more information, to schedule an interview, or to request a review copy, please contact Larry Sternlieb Seminars at Larry@Sellingintherealworld.com or larrysternlieb@sbcglobal.net

Contact Information

Kevin Jones

Production Manager

Lion Leaf Publishing

production@lionleafpublishing.com