VSC Clinches 2024 Bulldog PR Awards for Clients BrandShield and Pebble

VSC, a strategic communications agency, is proud to announce two Gold wins for work on behalf of clients BrandShield and Pebble have won Bulldog PR Awards for their exceptional contributions to public relations and communications.

The Bulldog PR Awards celebrate the pinnacle of excellence in public relations and communications, recognizing outstanding achievements across various categories. As the only PR awards program judged exclusively by journalists, these awards set a high standard for creative talent and strategic innovation within the industry. Each year, the awards spotlight the most effective and creative campaigns, from crisis management to social media engagement, as well as individual and agency accomplishments.

VSC and BrandShield Win Gold for Best Visual Storytelling Campaign

Recognizing the evolving narrative around AI-driven cybersecurity, VSC crafted a campaign highlighting BrandShield’s role in fighting AI with AI. BrandShield’s proprietary AI/ML platform detects, tracks, and eliminates phishing, impersonation, scams, counterfeit sales, and brand abuse across various digital spaces.

Using BrandShield’s AI-powered digital risk protection technology and CEO Yoav Keren’s extensive industry experience, VSC executed strategic outreach highlighting the rise in online threats. The results outpaced any other cybersecurity firm of its size while establishing BrandShield’s CEO as one of the top security professionals in the emerging area of digital risk protection.

VSC’s initiatives led to a combined reach of 1.09 billion unique monthly visitors for BrandShield in 2023. Data reports and partnership case studies, such as those with the Pharmaceutical Security Institute (PSI), complemented the broadcast strategy, resulting in 8 features, 22 syndications, and mentions with a combined reach of 613 million unique monthly visitors. Coverage included mainstream outlets like Reuters, Quartz, Daily Mail, Yahoo, US News and World Report, CBC, and trade publications like Security Magazine.

VSC Scores Award for Best Consumer Product Launch for Pebble

VSC helped Pebble unveil the Pebble Flow, a semi-autonomous, fully electric travel trailer that incorporates technology to automate the hardest parts of RVing. RVs have had the same outdated design for decades and owners have been tolerating the same inconveniences, like stressful towing and hitching, parking, refueling and constant maintenance. VSC helped the Pebble team to position the Pebble Flow as the future of RVing, using a tech-forward approach to address the longstanding pain points and limitations of traditional travel trailers.

The Pebble Flow is 100% electric, powered by a 45 kWh battery and 1 kW of solar which is enough energy to live off-grid for up to a week. It incorporates cutting-edge computing power to enable semi-autonomous features like automatic hitching and remote control parking with the touch of a button. The interior features a full kitchen, spa bathroom and enough space to sleep 4 in an open-concept, modern design.

To introduce the Pebble Flow to the press, VSC worked with EV, automotive and tech journalists and influencers to introduce them to the Pebble founding team, former Apple, Tesla and Volvo employees who explained how they applied their experience in consumer and automotive tech to bring the Pebble Flow concept to life. With this strategy, VSC helped Pebble to secure 51 feature stories about the launch of the Pebble Flow in outlets like CNBC Squawk Box, Fast Company, TechCrunch, Axos, Bloomberg, CNET, Electrek, Inside EVs and many more.

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About BrandShield

BrandShield is a leading cybersecurity company founded in Israel by cybersecurity experts that protects the world’s largest brands and consumers from phishing attacks, online fraud, and other online threats posed by dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi’s, New Balance, Swisscom, and the Pharmaceutical Security Institute. For more information on BrandShield, please visit https://www.brandshield.com.

About Pebble

Pebble is a California-based startup defining a new way to live, work and explore from anywhere with a 100% electric, hassle-free RV. Built by a team of experts in both automotive and consumer technology, Pebble combines electrification with cutting-edge automotive technology for an RV experience that removes the hassles RV owners have struggled with for decades. Learn more at pebblelife.com or check out the Brand Video and Digital Premiere Video.

About VSC

For over 20 years, VSC has been a brand and storytelling engine supporting firms like Molekule, Poshmark, Tile, Osmo, Mammoth Biosciences and Sama. Through a combination of public relations, content marketing, and multimedia, VSC accelerates tech brands into market leaders. To date, the company has contributed to over $67B in value, 50 exits + IPOs and 100+ industry awards.

Contact Information

Eric Gonzalez

Media Contact

VSC

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