WeTransfer partners with Olafur Eliasson to celebrate increasing B Corp score

• New collaboration with tenured artist showcases continued commitment to people, planet and profit while using creativity as a force for good

• Olafur Eliasson to amplify voices of artists dedicated to climate crisis and adjacent pressing issues

• WeTransfer’s latest B Corp score improved by 26% since 2020, with notable strides in reducing server emissions, enhancing security and giving more than €1 million to underrepresented artists

WeTransfer appoints Olafur Eliasson as its latest guest curator to celebrate reaching a significantly higher score as a B Corporation™ since first achieving the prestigious sustainability standard in 2020. 

Together with WeTransfer’s arts platform WePresent, the renowned artist will amplify shared values and his ongoing mission to bring attention to the climate crisis. The interventions speak to the role of culture in instigating collective change. Eliasson follows annual guest curatorships with artists Marina Abramovic, Solange Knowles and Russell Tovey. 

Olafur Eliasson said: “I’m grateful to WeTransfer for inviting me to be the guest curator of this year. Their arts platform WePresent is a vibrant space that is both personal and boundless – something I find particularly valuable in 2024. Together, we hope to amplify voices addressing the contemporary and pressing issues of our time.”

The collaboration with Eliasson will consist of a number of projects in 2024, building on an Earth Day manifesto unveiled in April. Today, WePresent publishes Eliasson’s editor’s letter which explains the artist’s vision for the curatorship, with additional projects to be announced soon. 

Over the next few months, WeTransfer will spotlight a selection of artists across the platform individually chosen by Eliasson. These new voices will be chosen on the basis that Eliasson finds them pertinent not only for the climate crisis but adjacent issues, which he views as deeply interconnected, including: systemic racism, climate justice and gender politics.

Holly Fraser, VP of Content at WeTransfer said:

“As a platform serving a growing audience of circa 80 million people around the world, we are proud to celebrate achieving a higher B Corp score with a guest curator whose ambitions continue to expand in parallel with ours. We’re committed to amplifying the voices of artists who use their platforms to do good, and Olafur Eliasson is exemplary; he has long been a champion of sustainability, climate activism and the need for collective change.”

WeTransfer’s partnership with Eliasson is built upon a long-standing ethos: to grow both responsibly and profitably in order to encourage its users to make more sustainable choices and generate more impact for the creative communities it serves. WeTransfer achieved 101.2 points, its highest B Corporation score yet with more than a 20-point increase from 2020, in large part to: 

• Certifying as climate neutral and reducing critical server emissions while growing its business.

• Meeting the highest standards for security and privacy, earning ISO 27001 certification.

• Launching the Supporting Act Foundation, donating over 1 million euros to more than 72 artists and organizations.

• Giving away 30% of its advertising space (~8 billion views a year) to creatives and causes, and partnering with artists focusing on climate impact and sustainability.

In the process, WeTransfer was evaluated in  five impact areas – governance, workers, community, environment and customers. Businesses need to score a B Impact Assessment score of 80 or above to gain certification and are then required to maintain and improve upon their score every three years. 

About WeTransfer

WeTransfer is the simplest way to share ideas, collaborate with teams and earn money, all in one platform. By offering fast, easy and sustainable tools, we help tens of millions of creators, entrepreneurs and businesses globally to make an economic impact through creativity. WeTransfer is a long-time champion of using business as a force for good and a certified B Corporation™

About WePresent

WePresent is WeTransfer’s arts platform, acting as the company’s cultural torchbearer to a monthly audience of approximately 3 million in 190 countries. Collaborating with emerging young talent to renowned artists such as Marina Abramović, Riz Ahmed, FKA twigs or David Sedaris, WePresent showcases the best in art, photography, film, music, literature and more, championing diversity in everything it does. The platform’s commissions range from editorial features to films, illustrations, photography series, events, and exhibitions, with an aim to offer a fresh take on the magic and mystery of creative ideas. WePresent were the commissioners and Executive Producers of the acclaimed short film “The Long Goodbye” by actor and musician Riz Ahmed and director Aneil Karia, which won an Oscar in 2022 for Best Live Action Short Film.

About Olafur Eliasson

The works of artist Olafur Eliasson (IS/DK, b.1967) explore the relevance of art in the world at large. Since 1997, his wide-ranging solo shows – featuring installations, paintings, sculptures, photography, and film – have appeared in major museums around the globe. In 2003, he represented Denmark at the 50th Venice Biennale, and later that year he installed The weather project at Tate Modern’s Turbine Hall, London. Eliasson’s projects in public space include The New York City Waterfalls, 2008; Fjordenhus, Vejle, 2018; and Ice Watch, 2014. In 2012, Eliasson founded the social business Little Sun, and in 2014, he and Sebastian Behmann founded Studio Other Spaces, an office for art and architecture. Eliasson founded Studio Olafur Eliasson in Berlin in 1995, which today comprises a large team of craftsmen, architects, archivists, researchers, administrators, cooks, programmers, art historians, and specialised technicians. www.olafureliasson.net