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New Lancia Ypsilon takes the stage at the Umbria Jazz Festival


Turin – WEBWIRE
  • Great expectations for the concert of Nile Rodgers & CHIC scheduled for Saturday, July 20, starting at 9:00 PM, who will perform on the main stage of Arena Santa Giuliana.
  • From July 12 to 21, as a Mobility Partner, Lancia has provided a fleet of New Ypsilons for the transportation of the stars during the Festival, in addition to the exhibition of a model in Piazza Matteotti, the heart of the entire event.
  • Available in hybrid and full-electric versions, the New Ypsilon has also won over fans of jazz music, with its stylistic charm and cutting-edge technological heritage, making it the benchmark in the premium hatchback B-segment.


The 51st edition of Umbria Jazz, one of the most famous and best-loved music festivals in Italy, which attracts a sophisticated, cultured audience, is coming to an end. Lancia is participating in the prestigious event as Mobility Partner, by providing a fleet of seven New Ypsilons to take the jazz stars through the streets of Perugia.

One of the moments most eagerly awaited by audiences is the gig by Nile Rodgers & CHIC, due to take place on July 20. The unmissable concert, sponsored by Lancia, will feature the iconic U.S. singer-songwriter, composer, producer, arranger, and guitarist who has been writing and producing memorable masterpieces since the ’70s. A multiple Grammy Award winner, Nile Rodgers has been enrolled in the Rock & Roll Hall of Fame and in the Songwriters Hall of Fame. The American artist’s live performance is due to begin at 9:00 p.m. on the spectacular Main Stage set up in the Arena Santa Giuliana, next to the Lancia Stage that has hosted many internationally renowned musicians in the last few days.

Nile Rodgers’ performance will be accompanied by images of the new Lancia Ypsilon on the big screens near the stage, highlighting the sinuous lines of the first car in the Italian brand’s new era. Plus, in conjunction with the prestigious showcase, the exclusive “Casa Lancia” showrooms – all renovated with the new Lancia Corporate Identity – offer the opportunity to admire the entire line-up of the new model, and to appreciate its unrivaled handling, efficiency and performance on the road.

Specifically, the line-up consists of three versions for three different types of customers: the elegant New Lancia Ypsilon, dedicated to younger customers; the New Lancia Ypsilon LX, the highest spec and fullest version; the NEW LANCIA YPSILON EDIZIONE CASSINA, for those who want to feel at home in the car. Each trim level refers to the elegant yet sustainable concept of feeling at home, in perfect Lancia style, culminating in the exclusive NEW LANCIA YPSILON EDIZIONE CASSINA, the epitome of design, comfort, and well-being. Among other events, a top-of-the-range version featured in a journey in stages that set off from Milan in the morning on July 11, arriving in Perugia that afternoon. It was organized by Lancia and Radio Monte Carlo with Isabella Eleodori and Alberto Davoli – presenters of the Happy Together – on board, who talked about the distinctive features of the NEW LANCIA YPSILON EDIZIONE CASSINA.

Every version in the line-up is available in electric and hybrid configurations, making the model a segment leader in terms of versatility, efficiency, and respect for the environment. Specifically, the hybrid version is powered by a latest-generation hybrid engine, with a 100-hp (74-kW) 1.2-liter engine and 3-cylinder 48V technology, pairing maximum efficiency with the utmost reliability. Conversely, the 100% electric version embodies the brand’s vision in terms of range, charging time and efficiency for segment-leading performance. The model is equipped with a 156-hp/115-kW power unit and a 51-kWh battery, to ensure a range of up to 403 km (WLTP combined cycle) and fast charging in 24 minutes (from 20% to 80%) or enough for 100 km in 10 minutes.

It is worth a final mention that the “Casa Lancia” showrooms are ready to welcome prospective customers who would like to test drive the New Ypsilon and enjoy an increasingly premium customer experience, partly thanks to the renewal of the sales force, made up of dedicated and certified Lancia salespeople. Visiting these exclusive spaces will also provide the opportunity to discover the unmissable promotion that makes it possible to get behind the wheel of the new car immediately, benefiting from new government bonuses. For example, when trading in a vehicle type-approved up to Euro 2, there will be access to the government bonus and to purchase the New Lancia Ypsilon Ibrida version for monthly installments of €130 for 36 months1.

In the words of Raffaele Russo, Managing Director of Lancia in Italy: "We’re proud to have taken part in this international showcase, the ideal setting for our New Ypsilon as it prepares to take to the road all over Europe. And Saturday’s concert, featuring the legendary Nile Rodgers, will be the crowning achievement of the collaboration with Umbria Jazz, in the name of shared values such as creativity, beauty, and iconicity, which transcend the conventional dimensions of space and time. After all, the New Ypsilon is a timeless masterpiece in motion, which has also won over fans of jazz, a musical genre that has always been a crossroads between tradition and innovation, with its distinctive character and its cutting-edge tech specs. Never mind their favorite genre of music, I’d therefore like to invite everyone to visit our new Lancia showrooms to enjoy an engaging driving experience aboard the New Ypsilon.”

 

Silvia Cassani, Lancia Communications -  silvia.cassani@stellantis.com
 

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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Promotion valid through July 31, 2024. NEW LANCIA YPSILON Ibrida: List price €24,900 (IPT registration tax and ELT contribution not included). Promo price €20,900 with €3,000 of government incentives only when trading in a type-approved vehicle up to EURO 2, owned by the customer or one of their family members with whom they have lived for at least 12 months. State contribution under the Prime Ministerial Decree of May 20, 2024 – Official Gazette No. 121 of May 25, 2024, as amended, subject to current availability of the relevant funds allocated for the year 2024. Example of Stellantis Financial Services Italia S.p.A. financing: Deposit €4,360 – Total Amount of Credit €16,973.21. The offer includes 12-month Identicar service for €271 and the Premium Extended Care service (2-year contractual warranty plus 1-year extension with a limit of 30,000 km) for €162.26. Total amount due €19,988.52, broken down as follows: Total amount of credit, appraisal costs of €395, interest of €2,450.89, monthly collection costs of €3.50, substitute tax on the contract to be charged at the first installment of €43.42. This amount is to be repaid in 36 installments as follows: 35 installments of €130 and a final payment (equal to the future guaranteed value) of €15,395.10, including monthly collection costs of €3.50. Cost of sending statements on paper: €0 per year. Nominal annual interest rate 4.99% (fixed), APR 7.06%. A charge of €0.10 per km will only be made if the vehicle has exceeded the maximum mileage of 30,000 km when returning and/or replacing the vehicle at the end of the contractual period.

Offer valid for private customers through July 31, 2024. Cannot be combined with other current ongoing initiatives. Stellantis Financial Services Italia S.p.A. offer, subject to approval. Banking/insurance precontractual documentation at dealerships and online at www.stellantis-financial-services.it (“Transparency” section). Advertising message for promotional purposes.


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