Celebrating Friendly Competition with Snap Sports Network

This summer, we’re introducing Snap Sports Network — Snapchat’s new virtual arena created for Snapchatters to connect with friends and family through healthy competition — where no sport is out of bounds.

With 180 million Snapchatters watching sports coverage every month on average¹, we’re  covering sports in our own light-hearted and wacky way and inspiring Snapchatters to engage with unique sports they’ve never tried before.

Beginning July 19 through August 7, Snap Sports Network will consist of six episodes featuring fun, high-energy segments celebrating the latest and greatest in unconventional sports content captured by Snapchatters across the globe — from hobby horsing, professional pillow fighting, and more.

To introduce and remark on these unique sports, we’ve tapped creators including Kris London, Rachel Pizzolato, Rachel DeMita, and Tony Talks to help Snapchatters follow along and get excited as each episode airs. And, brands including launch partner e.l.f Cosmetics will participate as well through seamless in-program sponsorships and product integrations, demonstrating how fans can enhance their Snapchat sports experience.

Snapchatters can tune into the weekly content series to watch the games unfold and engage with special Snap Sports Network AR Lenses on Snapchat here!