Citroën Adopts ChatGPT* to Enhance the On-Board Comfort Experience

• From 31 July 2024, Citroën is launching ChatGPT Navigation Assistance** as part of its Connect PLUS Pack.  This feature is available on the C4, C4 X, C5 X, Berlingo and SpaceTourer for passenger cars, and Berlingo Van and Jumpy for commercial vehicles in the following countries: France, Spain, Italy, Germany, UK, Netherlands, Belgium, Austria, Portugal, Poland, Luxembourg, Switzerland, Czech Republic, Sweden, Norway, Ireland, Denmark.

• With ChatGPT, Citroën is introducing a new generative artificial intelligence tool that makes voice recognition even more fluid and natural, and enhances on-board comfort through a digital assistant that promotes an intelligent and interactive living space, making everyday life easier.

• This feature is totally in line with Citroën’s ambition to simplify the lives of its customers.

For Citroën, comfort is a true signature that goes beyond physical comfort and relies on various innovations to offer an easier, serene and rejuvenating on-board experience. In this respect, Citroën is pleased to introduce ChatGPT, generative artificial intelligence, on the C4, C4 X, C5 X, Berlingo, Spacetourer, Berlingo Van and Jumpy. Developed by OpenAI, ChatGPT is integrated into Citroën’s infotainment system using SoundHound’s voice and audio recognition system. As an artificial intelligence language model, it has been developed to generate responses based on in-depth learning, taking us a step closer to an intelligent, interactive in-car experience that makes everyday life easier.

On the one hand, this feature improves the voice recognition already available on the Brand’s models, bringing it even closer to natural language and making it more precise and responsive.  On the other, it enriches it and transforms it into a travel companion capable of understanding and answering complex questions, or giving advice on many different subjects (from historical information or tips on what to do in a city, to recipes, and much more). ChatGPT is available via the Connect PLUS pack.

Improved voice recognition: totally natural language.

Improved voice recognition is one of the main benefits brought by the arrival of ChatGPT. Thanks to significant advances in natural language processing, voice recognition becomes more accurate and responsive, enabling drivers to interact with their vehicle in a natural and fluid way. Drivers can use voice commands to perform a variety of tasks, such as adjusting the temperature, navigating to a destination, without taking their eyes off the road. And it can go beyond that and carry on real conversations, providing answers like a human assistant on an infinite number of areas of general knowledge.

Tests carried out in May 2024 have shown that the new system reduces by almost 68% the number of misunderstandings that sometimes lead to the reply "I didn’t understand your question". The same tests showed that ChatGPT’s level of fluidity and interactivity increased the use of voice recognition by almost 70%.

Customers can use ChatGPT in the same way they use their voice assistant today. It can be activated in 3 ways (depending on the model):

- By saying the existing wake-up word "Hello Citroën".

- By pressing the voice recognition button on the steering wheel

- By pressing the microphone widget on the display.

Use case: a companion for the Family

This significant innovation illustrates Citroën’s commitment to integrating technologies that enhance not only the driving experience but also the comfort and functionality of life on board. ChatGPT is a real life facilitator on board. An assistant capable of providing intelligent content to answer every question that customers may have. It could be a professional looking for advice on a specific subject, a retired person wanting to organise a visit to a museum, a couple looking for a hotel or the right wine to go with fish, and so on...

The range of applications is infinite, and when applied to the C4, C4 X, C5 X, Berlingo or SpaceTourer, ChatGPT can be the ideal companion to change family journeys and transform them into a rewarding experience for all. This new virtual assistant offers an unprecedented level of interaction and support, personalising every moment spent on the road:

Education and Entertainment: On long journeys, ChatGPT transforms time in the car into learning and entertainment opportunities. It offers educational quizzes and games for all ages, exploring various areas of knowledge, from natural history to classic literature. This engaging interaction turns journeys into fun learning sessions, giving parents peace of mind and children entertaining intellectual stimulation.

[*"Hello Citroën": can you tell me who Leonardo da Vinci was?
[*"Hello Citroën": when did the Vikings live?
[*"Hello Citroën": what is the Château de Chambord?

Everyday assistance: ChatGPT becomes an invaluable tool for on-board comfort, simplifying the day-to-day lives of parents. Whether it’s organising the shopping list, identifying the nearest playground or choosing a family restaurant along the way, ChatGPT acts as an intelligent advisor.

[*"Hello Citroën": what can you visit in Chartres with children?
[*"Hello Citroën": can you give me 2 meal ideas for 10-year-olds?
[*"Hello Citroën": can you find me a shop that sells felt-tip pens?

Serenity and comfort: By contributing to a relaxed atmosphere, ChatGPT helps to maintain serenity on board. It can suggest soothing playlists to calm a hectic atmosphere, tell stories to lull children to sleep during long journeys, or guide passengers to rest areas with family-friendly facilities. These little touches make every Citroën a serene cocoon for parents and a realm of adventure for children.

[*"Hello Citroën": why is the sky blue?
[*"Hello Citroën": can you tell me a story about a princess and dragons?
[*"Hello Citroën": can you recommend a lullaby?

The customer journey

For Citroën customers who order a vehicle after 3 July 2023, ChatGPT is now included in the Connect PLUS pack. Subscription to the Connect PLUS pack is included in the price of the vehicle for a period of 12 months, with the option to renew by subscription thereafter for €9.90/month. If their 12-month free trial is still active, ChatGPT will be added to their pack at no extra cost for the remainder of their trial. If their Connect PLUS pack trial has expired, ChatGPT will be available when they renew their Connect PLUS subscription.

For customers who have ordered a vehicle before 3 July 2023, ChatGPT will be available to purchase as an on-demand feature for €1.5 per month or €15 per year via the Connected Navigation connected services contract.

*Just remember that ChatGPT version 3.5 uses data up to January 2022, so it has no knowledge of events and data after this date.

**ChatGPT is integrated in your Citroën thanks to the audio and voice recognition system of SoundHound. Being an Artificial Intelligence language model, it is developed to generate human-like responses based on deep learning, but as it is new and developing technology, its answers or information may not be totally accurate, correct or objective. As with any other virtual assistant, it is recommended not to rely only on the information provided and to avoid sharing private information.

Citroën

Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A bold and innovative brand, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami – an electric vehicle designed for the city – to hatchbacks, SUVs and commercial vehicles, most of which are available in electric, hybrid or hybrid plug-in versions. A pioneering brand in the services it delivers and the attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service centres throughout the world.

For more information about Citroën, visit the media site at https://fr-media.citroen.com