New Lancia Ypsilon and Spotify for an increasingly immersive in-car experience

• Today marks the beginning of a communication project between Lancia and Spotify, for an even more immersive experience aboard the New Lancia Ypsilon.
• Starting today, the Spotify channel of the brand is on air with two Lancia playlists: Lancia Home Feeling for a laid-back in-car atmosphere, and Lancia Dynamic Drive, for a more dynamic atmosphere.
• The Lancia Spotify channel is accessible at this link https://open.spotify.com/user/fwuwqspdut2rinxorat0wgsvj
• The New Lancia Ypsilon leads the premium hatchback B-segment, thanks to its iconic lighting signature, standard parking assistance system, dual 10.25” display with a segment-leading surface area, and standard Level 2 autonomous driving
• Positioned at the heart of the B segment market, The New Lancia Ypsilon is priced at €20,900 for the hybrid version with current government incentives to trade in a vehicle up to EU2, and a financing offer in collaboration with Stellantis Financial Services Italia, with monthly installments of €130 including a 3-year/30,000-km warranty. Nominal annual interest rate 4.99%, APR 7.06%. Offer valid through July 31.

“Today marks the start of a new communication project with Spotify, centered around the New Lancia Ypsilon, the first car in the new era of the brand that embodies Lancia vision in terms of straightforward, intuitive infotainment and technology. In fact, the Lancia Spotify channel is now on air, featuring two special playlists dedicated to our customers and based on their musical preferences, providing them with an increasingly exciting and immersive Lancia experience,” stated Charles Fuster, Head of Marketing and Communication at the Lancia brand.

The Lancia Spotify channel is now live with two custom playlists, Lancia Home Feeling and Lancia Dynamic Drive, the first one consists of more relaxing tracks, while the second includes more energetic and dynamic songs. This duality aims to reflect the dual soul of the Lancia brand, elegant and radical: on one hand, the timeless beauty of models such as the Aurelia, Flaminia and Fulvia, characterized by clean shapes and balanced volumes; on the other hand, a ‘brutal’ design consisting of primary geometric shapes serving maximum performance for models like Stratos, Rally 037, and Delta.

Both Lancia playlists, accessible through Android Auto and Apple CarPlay will be updated on a regular basis with tracks aligned with the values of the brand and that reflect the personality of the New Lancia Ypsilon customer: interested in style and technological innovation, these customers pay attention to environmental issues and are fashion-conscious; an audience with sharp sensibilities and a natural education in culture, elegance, and aesthetic harmony. 

The Lancia project with Spotify enriches the experience aboard the New Lancia Ypsilon, a smart city car that embodies the vision of the brand in terms of technology and infotainment, thanks to a series of best-in-class features. The model includes the highest standard technology package in its segment, yet remains easy to use, to facilitate the onboard experience, welcoming customers in and making them “feel at home,” wherever they are.

The launch of the Lancia Spotify channel was accompanied by a communication campaign on the brand’s various social media channels.

Silvia Cassani, Lancia Communications -  silvia.cassani@stellantis.com

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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