Nike Puts Athletes at the Center With Its Athlete House in Paris

What to know

• Nike is supporting its athletes in Paris this summer with the best-in-class Nike Athlete House: a dedicated, holistic space for preparation, celebration, rest and recovery.
• The Nike Athlete House offers everything athletes could need to perform at their peak, including physical therapy and recovery services; specialty stations for barber, makeup, nail and tooth gem appointments; spaces to unwind with their families; and areas where they can fine-tune their style for the world’s greatest stage.
• The Nike Athlete House is the latest example of how Nike listens to the voice of the athlete, supporting competitors on and off their fields of play with the services they want and need. The space underscores the brand’s continued commitment to redefining the model of athlete partnership and putting the athlete at the center.

This summer in Paris, athletes are ready to make their dreams real — and Nike is ready to support every victory. A cornerstone of that commitment is the Nike Athlete House, a dedicated space for preparation, celebration, rest and recovery for the hundreds of competing Nike athletes.

Backed by science and athlete insights, the Nike Athlete House offers a range of holistic services for athletes: a pop-up Nike Sport Research Lab that delivers physical therapy and recovery services; a self-expression space offering barber, makeup, nail and tooth gem appointments for athletes to get their looks dialed; tranquility places to unwind, eat and relax with family; and specialty areas where athletes can customize and fine-tune their style for the world’s greatest stage. This includes tapping into Nike’s newest proprietary AI tool. Using digital tablets, athletes can enter prompts to the program — say, "Swoosh" "flowers" "modern art" — and instantly get customized one-of-one images that they can select to print on Nike apparel at the House, available in minutes. Nike used a form of the AI tool earlier this year in its A.I.R. design project with elite athletes.

To serve and support athletes in important moments, Nike is also offering its athletes dedicated apparel services in Paris, helping to modify and fit their uniforms as needed.

“At Nike, we exist to serve athletes, both in the everyday and in their most important sport moments,” says Tanya Hvizdak, VP, Global Women’s Sports Marketing. “The Athlete House in Paris is a direct reflection of what athletes are telling us they need in this moment: a dedicated space where they can rest, recover and prepare using industry-leading services.”

The Nike Athlete House is the latest example of how Nike listens to the voice of the athlete, supporting competitors in the ways they want and need, on and off their fields of play. That support includes bespoke programs such as Nike’s Athlete Think Tank, which allows the brand to hear directly from its elite women athletes and use their insights to inform product and improve how Nike champions sport for women and girls. It’s also reflected in the ways the brand fosters athletes’ self-expression and listens to athletes to inform Nike campaigns.

Every effort adds to Nike’s greater commitment: to redefine the model of athlete partnership by listening deeply, serving athletes holistically and collaborating to create positive change through sport.

Check out the images below for a glimpse inside the Nike Athlete House in Paris.