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7 in 10 Canadians Tune In for Paris 2024


WEBWIRE –

Record-breaking digital audiences consumed a total of 24.3 million video hours of Paris 2024 content on CBC/Radio-Canada digital and streaming platforms,
up 170 percent over Tokyo 2020 and 121 percent over Beijing 2022

12 million Canadians watched the Paris 2024 Closing Ceremony,
more than double compared to Tokyo 2020

Audiences spent more time with CBC during Paris 2024 than any other network in Canada,
with CBC delivering the highest audience share of any English network in Canada for all 17 days of the Games
 

7 in 10 Canadians (27 million) tuned into the extensive television coverage of the Olympic Games Paris 2024 broadcast by CBC/Radio-Canada and its partners over 17 days, with record-breaking audiences also coming to digital platforms, demonstrating the enduring appeal and relevance of the Olympic Games in Canada.

Paris 2024 is one more chapter in Canada’s incredible story. Nation-building events like the Olympics are how the national public broadcaster brings Canadians together, in English and French, in eight Indigenous languages, in every corner of the country. That “shared national consciousness and identity,” set out in the Broadcasting Act, is one of the reasons CBC/Radio-Canada exists. While in many countries, access to Olympic coverage increasingly means paying a streaming service, CBC/Radio-Canada will continue to ensure free access for every Canadian to every event through the Olympic Games Brisbane 2032.

“Canadians shared in the excitement of Canada’s spectacular athletes — their incredible triumphs as well as their disappointments. The sense of pride they inspired in us lifted us all — it’s why the Olympics matter and why as Canada’s national public broadcaster we are so proud to bring them to Canadians, from coast to coast to coast.”

—Catherine Tait, President and CEO, CBC/Radio-Canada

Paris 2024 Audience Highlights on CBC

  • 7 in 10 Canadians (27 million) tuned in for CBC/Radio-Canada’s coverage of Paris 2024.
  • Canadians consumed a record-breaking 24.3 million hours of Paris 2024 content on CBC/Radio-Canada’s digital and streaming platforms, an increase of 170% over Tokyo 2020 and 121% over Beijing 2022. 
  • CBC delivered the highest all-day audience share of any English-language network in Canada for the duration of Paris 2024, among both audiences 2+ and audiences 25-54.
  • CBC ranked as the most-watched network in Canada among 2+ and 25-54 audiences for the duration of the Games. 
  • Time spent streaming Olympic content on CBC Gem increased 307% from Tokyo 2020 and 245% from Beijing 2022.
    [list]
  • Connected TVs accounted for about 65 percent of the total time spent streaming Paris 2024 content on CBC Gem.

  • CBC/Radio-Canada’s coverage of the Opening Ceremony reached 13.3 million viewers in Canada across English and French TV networks, with average viewership on CBC up 33 percent compared to the Tokyo 2020 Opening Ceremony and by 36 percent compared to Beijing 2022. 
  • CBC/Radio-Canada’s coverage of the Closing Ceremony reached 12 million viewers in Canada across English and French TV networks, and average viewership of the Closing Ceremony on CBC was more than double compared to the Tokyo 2020 Closing Ceremony.
    [/list]

    The Top 17 Most-Watched Paris 2024 Moments on CBC

    1. 2.572 million viewers watched the end of the Closing Ceremony when Tom Cruise jumped out of a plane. (Day 16 - Sunday, August 11 at 5:41 p.m. ET)
    2. 2.567 million viewers watched the end of Team Canada women’s soccer quarterfinal match against Germany. (Day 8 - Saturday, August 3 at 3:45 pm ET) 
    3. 2.193 million viewers watched Brandie Wilkerson and Melissa Humana-Paredes win silver in women’s beach volleyball. (Day 14 - Friday, August 9 at 5:33 p.m. ET)
    4. 2.067 million viewers watched Swedish pole vaulter Armand Duplantis attempt a new world record. (Day 10 - Monday, August 5 at 4:17 p.m. ET) 
    5. 1.933 million viewers watched Summer McIntosh’s second gold medal win, in the women’s 200m butterfly. (Day 6 - Thursday, August 1 at 2:35 p.m. ET)
    6. 1.926 million viewers on CBC watched the Canadian women’s soccer team score a final goal against France to win the game. (Day 2 - Sunday, July 28 at 5 p.m. ET)
    7. 1.911 million viewers watched the women’s 4x100m medley relay in the hopes of a fourth gold medal for Summer McIntosh, but instead witnessed a fourth place finish. (Day 9 - Sunday, August 4 at 1:38 p.m. ET)
    8. 1.9 million viewers watched the Canadian women’s soccer team win against Colombia. (Day 5 - Wednesday, July 31 at 4:58 p.m. ET)
    9. 1.613 million viewers watched Summer McIntosh’s gold medal race in the women’s 400m individual medley. (Day 3 - Monday, July 29 at 2:38 p.m. ET)
    10. 1.6 million viewers watched the introduction of Team Canada during the Opening Ceremony parade of athletes on the Seine. (Day 0 - Friday, July 26 at 2:01 p.m. ET)
    11. 1.577 million viewers watched Alysha Newman win a bronze medal in women’s pole vault. (Day 12 - Wednesday, August 7 at 3:33 p.m. ET) 
    12. 1.5 million viewers watched the end of the Canadian men’s basketball game against Spain. (Day 7 - Friday, August 2 at 1:02 p.m. ET)
    13. 1.47 million viewers watched Summer McIntosh’s silver medal race in the women’s 400m freestyle. (Day 1 - Saturday, July 27 at 2:57 p.m. ET)
    14. 1.45 million viewers watched the women’s 4x400m relay where USA won gold. (Day 15 - Saturday, August 10 at 3:21 p.m. ET)
    15. 1.4 million viewers watched Ellie Black’s performance during women’s artistic gymnastics. (Day 4 - Tuesday, July 30 at 1:13 p.m. ET)
    16. 1.311 million viewers watched Bahrain runner Winfred Yavi set a new Olympic record in the women’s 3000m steeplechase. (Day 11 - Tuesday, August 6 at 10:32 p.m. ET) 
    17. 1.24 million viewers watched American Sydney McLaughlin-Levrone win the 400m hurdles final and set a new world record. (Day 13 - Thursday, August 8 at 3:28 p.m. ET) 


    More details will be announced soon regarding CBC/Radio-Canada’s coverage of the Paralympic Games Paris 2024, which will take place from Wednesday, August 28 to Sunday, September 8. CBC/Radio-Canada is Canada’s Olympic Network through 2032 and Paralympic network through 2026. 

    TV Data Source: Numeris TV PPM, Total Canada, 2+ and A25-54, July 25-August 11, 2024, Total Canada, Avg Daily Reach, Cume Reach, AMA, % Share. Data is based on unconfirmed, overnight audiences, generated by Instar.

    Digital Data Source: Adobe Analytics, Paris 2024: All Platforms, July 25 - August 11, 2024.

    Social Media:

    X: @CBCOlympics

    Instagram: @CBCOlympics

    Facebook: CBCOlympics

    TikTok: @cbcsports

    YouTube: CBC Sports

     

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    About CBC/Radio-Canada

    CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.

     


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