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New Balance Announces Made in USA Fall/Winter Collection

The Made in USA Seasonal Collection introduces new footwear and apparel in fall-inspired seasonal shades.


WEBWIRE
Made in USA FW24 Drop 1
Made in USA FW24 Drop 1

New Balance will launch its Made in USA Seasonal Fall/Winter Collection starting August 15, introducing a new range of silhouettes in fall-inspired seasonal shades and varied neutrals. The Made in USA Seasonal Collection will launch in the following phases:

  • FIRST DROP offers a seasonal exploration of classic grey. Mixed grey and neutral shades are featured across the 993 and two 990v6 silhouettes. The 993 pairs shadow grey with a light ‘driftwood’ brown, while the 990v6 will feature dark and light shades of stony grey, ‘castlerock’ and ‘moonrock’ along with light, airy grey tones with a crisp, white midsole unit.


- The initial release will also include new colors to its core apparel offerings, including a vibrant ‘spruce’ and ‘deep plum.’

  • SECOND DROP will feature two 993s and a 990v6 in a nature-inspired palette. The first 993 features an earthy brown ‘mushroom’ and ‘midnight violet’ color up. Following that is a complimentary lighter palette featuring a seasonal ‘olive leaf’ and ‘maize’.  The 990v6 features rich dark grape tones of ‘rich oak’.


- The second drop also adds a selection of new silhouettes, led by everyday staples in sherpa fleece, alongside core pieces in new colors.

  • THRID DROP: QUICK STRIKE features the 990v4 with an elevated tonal concept in ‘macadamia nut’.


- The third drop adds a selection of new outdoor and utility-inspired silhouettes, featuring a variety of vibrant seasonal and neutral tones.

  • FOURTH DROP highlights the newest release in the collection which sees the 990v6 outfitted in ‘dark ember’ suede overlays, bringing seasonally inspired color to a classic athletic look.


- The fourth drop highlights the newest Made Fall/Winter Collection apparel pieces that offer a lived-in, wash treatment take on classic core pieces. Basic t-shirt and hoodie silhouettes featured in ‘dark olivine’ and ‘dark olive grey.’

  • FIFTH DROP: QUICK STRIKE features the 997 in its first-ever Made in USA Seasonal Collection outfitted in a vibrant ‘vintage teal’ colorway.
  • SIXTH DROP offers another new addition to the collection, which features the 998 outfitted in two new colorways: classic navy and a neutral sandstone
  • SEVENTH DROP closes out the season with a luxurious take on the classic 997, with a neutral palette of ‘moonrock’ grey and ‘driftwood’ brown.


The collection builds on Made in USA’s vision to honor New Balance’s rich history and artistry by elevating timeless classics with a fresh perspective.

The Made in USA Fall/Winter Collection will be available globally on NewBalance.com and at select global retailers beginning on August 15, with suggested retail pricing for apparel ranging from $65 USD to $285 USD and footwear ranging from $200 USD to $220 USD.

The link to the hi-res lookbook imagery can be found HERE.

NEW BALANCE MADE U.S. FOOTWEAR CONTAINS A DOMESTIC VALUE OF 70% OR MORE. MADE MAKES UP A LIMITED PORTION OF NEW BALANCE’S U.S. SALES.

Drop 1:

  • U990GR6 (Castlerock/Moonrock)
    1. Suede/Mesh

  • U993GG (Shadow Grey/Driftwood)
    1. Hairy Suede/Mesh

  • U990NC6 (Reflection/Marblehead)
    1. Suede/Mesh



Drop 2:

  • U993MU (Mushroom/Midnight Violet)
    1. Suede/Mesh

  • U993OL (Olive Leaf/ Maize)
    1. Suede/Mesh

  • U990OP6 (Rich Oak/Cosmic Grape)
    1. Suede/Mesh



Drop 3: Quick Strike

  • U990BO4 (Macadamia Nut / Morel)
    1. Tumbled Leather/Mesh



Drop 4:

  • U990TF6 (Dark Ember/Afterglow)
    1. Suede/Mesh



Drop 5: Quick Strike

  • U997TB (Vintage Teal/Jade)
    1. Suede/Canvas Mesh



Drop 6:

  • U998CB​ (NB Navy/Chrome Blue)
    1. Suede/Mesh/Hairy Suede

  • U998IC (Incense/Sandstone)
    1. Suede/Mesh/Hairy Suede



Drop 7:

  • U997GG (Moonrock/Driftwood)
    1. Leather/Mesh/Hairy Suede



About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world.New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of$6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance Made U.S. footwear contains a domestic valueof70%ormore and makes up a limited portionofNew Balance’s U.S. sales.To learn more about New Balance, please visit www.newbalance.com;for the latest press information visithttp://newbalance.newsmarket.com.


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