Anya Geraldine Promotes a ‘Happy Wallet’ in New Agoda Campaign

Digital travel platform Agoda has launched a new nationwide brand campaign in Indonesia, featuring popular celebrity Anya Geraldine. The campaign marks the second collaboration between Geraldine and Agoda, following the success of the ‘Chicken Bank’ TV ad last year, which was Agoda’s first campaign in Indonesia.

Titled ‘Peaceful Vacation, Happy Wallet’, the newly launched campaign can now be seen on both TV and digital channels across Indonesia. The campaign focuses on affordable holidays, making it easier for people to travel more frequently within Indonesia and beyond.

Anya Geraldine shared her enthusiasm about being Agoda’s brand ambassador in Indonesia for the second year running: “I am excited to embark on another journey with Agoda, after receiving such a positive response to the ‘Chicken Bank’ video last year. Working on the ‘Peaceful Vacation, Happy Wallet’ campaign has been fun, and I am eager to share the results with everyone. Most of all, I’m proud to be part of a campaign that encourages Indonesian travelers to see the world for less.”

In the new campaign video, Geraldine captures the joy of travel and shows how the Agoda app brings travel dreams to life. The actress also highlights the app’s ease of use and its wide range of affordable holiday accommodations, transportation, and activities on the platform.

Gede Gunawan, Senior Country Director Indonesia at Agoda, shared, “Agoda is rapidly gaining the reputation in Indonesia as the platform with great value deals and an extensive selection of accommodations, flights, and activities. Anya Geraldine has been a terrific brand ambassador for Agoda thus far, thanks to her universal charm and deep-rooted passion for travel. I’m sure that this vibrant new ad will introduce even more Indonesian travellers to Agoda’s offerings.”

Agoda’s new campaign relates to the Indonesian specialty of finding great value deals. Using humor to playfully address common traveler worries, the ad is designed to bring a smile to viewers’ faces. By offering the best travel deals on its 4.5 million accommodations, as well as competitive prices for over 130,000 flights and more than 300,000 activities, Agoda aims to inspire Indonesians to discover more of their beautiful country and beyond.

See the fun of Anya’s behind the scenes here.