Three Point Play: Motorola Teams Up with Top College Athletics Departments

Motorola announced a multi-year agreement with Learfield – a media and technology company powering college athletics – to become the Official Partner of Alabama Athletics, an Official Partner of Oklahoma Athletics, and an Official Corporate Sponsor of Texas Athletics.

The strategic alliance between Motorola and these powerhouse college athletics departments marks a pivotal step in bolstering our brand presence and accelerating growth throughout North America through student and fan engagement, custom content, and in-venue signage at each of the three campuses.

The partnership will not only drive awareness for the new motorola razr family, but aims to enhance the Motorola brand through innovative campaigns and interactive experiences tailored to the interests and values of today’s younger generation.

an all-star partnership

As part of the partnership, Motorola will team up with Learfield Studios to create several unique branded content series with student-athletes at both Alabama and Oklahoma. Motorola will also create social brand advertising campaigns that will be distributed via each school’s official athletics accounts and digital platforms to further drive brand affinity and product engagement.

To reinforce our commitment to empowering the next generation of stars, Motorola will also fund various NIL (name, image, likeness) activities at all three partner schools, providing Crimson Tide, Sooners, and Longhorn student-athletes with brand ambassador opportunities that support and amplify Motorola’s partnership with their respective schools.

On-site activations will give Motorola an opportunity to connect with students and fans alike at football games at both Alabama and Texas in their premium on-campus gameday locations, Alabama’s Champions Lane and Texas’ Bevo Blvd. In addition, Motorola will reach and engage with broad audiences through digital and static in-venue signage at football, men’s and women’s basketball, and various Olympic sports hosted on each of the three campuses.

words from our leaders 

“Strategic partnerships are key to strengthening our brand, and by joining forces with these three prestigious athletic programs, we’re thrilled to engage with passionate students and collegiate fans nationwide,” said Motorola North America President Rudi Kalil. “This collaboration not only expands our reach to a Gen Z audience but also reinforces our commitment to the sports community by supporting the next generation of athletes who are pushing the boundaries in their sports, as we do with our technology.”

“Our partnership with Motorola provides a powerful opportunity to create authentic connections with students and fans of three of the biggest brands in college athletics,” Learfield Executive Vice President Shawn Hegan said. “We are excited to work with Motorola to help advance their brand and showcase the 2024 razr family in the college sports marketplace.”

catch every moment 

Don’t miss a single dunk or touchdown as we bring you closer to the action and rising star athletes! Follow Motorola on Instagram, TikTok, Facebook and X for exclusive, behind-the-scenes content and all the highlights.