Alfa Romeo Junior wins Design Trophy in Germany

• The new Alfa Romeo Junior has won the “Design Trophy” in the "Small Cars/City Cars/Compacts" category, awarded by the readers of the German magazine AUTO ZEITUNG.[1]
• The Junior was designed at the Alfa Romeo Centro Stile in Turin, as the result of a meticulous reinterpretation of the brand’s typical stylistic features.

Recently presented to the international press, the new Alfa Romeo Junior has gained the first acknowledgement of its design through a survey completed by readers of the specialist German magazine AUTO ZEITUNG. The new compact sports car has won the Design Trophy, an award for the best design in the “Small Cars/City Cars/Compacts” category. A total of 63 competing models were in the running.

The new Alfa Romeo Junior is a perfect manifesto of the brand’s design philosophy. Its compact dimensions encompass the uniqueness of the Alfa Romeo Centro Stile’s original and modern Made in Italy design, expressed in balance of proportions, purity of lines, and attention to the quality of the surfaces. Alfa Romeo’s stylists have modeled this ’skin’ with artisanal care on the mechanical parts, completely detaching themselves from the concepts of cold rationality in vogue in the class, to breathe life into a sinuous design that catches the eye at first sight.

A highly emotional design language with functional stylistic elements rooted in the brand’s heritage, such as the iconic “Coda Tronca” (‘truncated tail’), a striking example of style and functionality. As well as paying homage to iconic cars such as the legendary Giulia TZ, the coda tronca is functional to improved aerodynamics, ensuring greater speed, agility and efficiency.

The decisive ‘look’ of the front with its “3+3” lights and adaptive Full Led Matrix headlights are a typical signature, as is the legendary shield, available for the first time in two variants known as the Leggenda and Progresso. The first variant, Leggenda, features a black grille embellished with the Alfa Romeo signature in italics, evoking the Alfa Romeo sports cars of the 1920s and ’30s. The Progresso variant, directly inspired by the new Alfa Romeo 33 Stradale, offers an extremely bold and sporty reinterpretation of the cross and Biscione serpent.

In the interior, you immediately perceive the meticulous attention to detail, the high quality of the upholstery, and the enveloping feeling of being in your comfort zone, with a sporty nature and distinctly Italian quality.

[1] published in issue 19/2024 of the German magazine AUTO ZEITUNG on August 28, 2024