New Pallas and Étoile Specifications for DS 3 and DS 7

• DS Automobiles is continuing to roll out its new PALLAS and ÉTOILE specifications, announced in the spring.
• Following DS 4, the DS 3 and DS 7 ranges now consist of the new PALLAS and ÉTOILE trims.
• Above the iconic PALLAS, the ÉTOILE name now tops each model’s range.
• This new structure simplifies the product discovery journey, resulting in a better customer experience.

Following DS 4, whose HYBRID power unit has been sold with PALLAS and ÉTOILE specifications since April, DS 3 and DS 7 are now adopting this new, more concise range structure. The aim is to offer more clarity, enabling DS Automobiles to highlight the key characteristics of these models in a consistent way.

With this new range, customers have access to the best of the Brand’s expertise available through two expressive and complementary versions, offering equipment levels that match their expectations.

Inspired by the Palace honour awarded to the most luxurious five-star hotels, the PALLAS designation is now making a comeback with DS Automobiles.

A historic specification from the DS of yesteryear, Pallas was introduced in 1964. Sixty years later, it is back with the same aim: to embody French expertise.

Introduced as a new version, at the time the “Pallas” was intended to satisfy the aspirations of the most demanding customers. Subject to enormous attention to detail, it remains a benchmark signature from historic DS.

For its return to the range, Pallas maintains its initial aim, with comprehensive equipment perfectly adapted to each of the different models’ segments.

At the top of the range, ÉTOILE is another very Parisian name. It is a symbol of the Place Charles-de-Gaulle (previously known as the Place de l’Étoile), in the middle of which the Arc de Triomphe was erected at the top of the Avenue des Champs-Élysées, whose arteries form a star when seen from the sky.

ÉTOILE also echoes the ultimate accolade given to dancers in the Paris Opera ballet’s hierarchy since the 19th century.

Art, combined with architectural creativity, excellence and the spirit of high-quality expertise are conveyed through these interiors which will be clad in Alcantara® or Nappa Leather.

PALLAS and ÉTOILE each have an individual badge, whose designs are inspired by the decorative arts. PALLAS subtly mixes the door of a grand Parisian palace with the historic axis of Paris (the Arc de Triomphe of the Carrousel, the Place de la Concorde Obelisk, Arc de Triomphe and Arche de la Défense), while ÉTOILE illustrates a broad beam of light emphasising the twelve avenues that converge on the Place Charles-de-Gaulle, called the Place de l’Étoile until 1970.

New DS 3 PALLAS and ÉTOILE

All DS 3 models feature the same signatures, with a front characterised by Gloss Black DS WINGS with chrome accents, chrome badges and logos and black wheel centre caps. The exterior difference between the two specifications is the 17” DUBLIN alloy wheels for the PALLAS trim (18” NICE optional) and 18” NICE alloy wheels for the ÉTOILE specification (18” TOULOUSE optional for the 100% electric E-TENSE version).

DS 3 PALLAS continues the language of the old DS Pallas specification with a Perruzi Silicon Fabric and DS Basalt Black Canvas interior plus a Basalt Black grain Leather option. DS 3 ÉTOILE showcases a Basalt Woven Fabric interior with Alcantara® and a Criollo Brown Nappa Leather option with power seats.

Several option packs are available for each trim. DS 3 PALLAS offers the Comfort Pack (heated front seats, front and rear carpet mats, PROXIMITY KEYLESS ENTRY & START) and Tech Pack (DS IRIS SYSTEM with ChatGPT, Vision 360 with front and rear digital cameras for low-speed video assistance, wireless smartphone charging and an extra USB socket).

DS 3 ÉTOILE also features a FOCAL Electra® Sound System option, a Total Tech Pack (DS DRIVE ASSIST level 2 semi-autonomous driving, head-up display, DS MATRIX LED VISION headlamps and wireless smartphone charging), as well as the Range Pack for the 100% electric E-TENSE version (heat pump and 11 kW three-phase on-board charger).

The ANTOINE DE SAINT EXUPÉRY Collection completes the line up with a Criollo Brown Nappa Leather interior. Its Night Flight colour is now available across the entire range.

DS 7 PALLAS and ÉTOILE complemented by an exclusive PERFORMANCE version

To keep up with the acceleration of electrification from DS Automobiles, the plug-in hybrid versions are changing their name. E-TENSE 225, E-TENSE 4x4 300 and E-TENSE 4x4 360 become PLUG-IN HYBRID 225, PLUG-IN HYBRID AWD 300 and PLUG-IN HYBRID AWD 360.

All DS 7s now come with the Black Pack as standard, and body-coloured door handles. The E-TENSE badges are discontinued on the plug-in hybrid versions and new bonnet badges are introduced depending on the specification.

DS 7 PALLAS is introduced with Deep Black Alcantara® upholstery and a DS Basalt Black Canvas option. From this first trim level, DS 7 PALLAS is full of equipment with the addition of aluminium pedals and heated front seats.

DS 7 ÉTOILE’s interior consists of Basalt Black or Pearl Grey Nappa leather.

As with DS 3, packs are offered for each finish: the motorized tailgate with full-arm access, extended dual-zone automatic air conditioning, the FOCAL Electra® HiFi system and the BRM R180 watch for the Comfort Pack and the alarm, DS DRIVE ASSIST level 2 semi-autonomous driving, DS ACTIVE SCAN SUSPENSION camera-controlled damping (PLUG-IN HYBRYD 225), 360 VISION, wireless smartphone charging and two extra USB sockets at the front for the Tech Pack on PALLAS.

On ÉTOILE, the Absolute Comfort Pack consists of ventilated and massaging front seats, extended dual-zone automatic climate control and the FOCAL Electra® HiFi system. The Tech Absolute Pack includes wireless smartphone charging, two additional USB-C sockets at the front, DS NIGHT VISION, DS ACTIVE SCAN SUSPENSION camera-controlled damping (PLUG-IN HYBRYD 225), 360 VISION and the alarm. Both finishes also offer the 7.4kW on-board charger with a mode 3 charging cable.

A PERFORMANCE version has been added to the range, exclusively for the PLUG-IN HYBRID AWD 360 drivetrain and based on the ÉTOILE specification. It features a DS Performance badge, a Sparkling Black DS logo, DS WINGS, Gloss Black roof bars and window trim, 21” BROOKLYN wheels with Gloss Black centre caps (21” NEW YORK optional) and a new AWD logo at the rear. The interior upholstery is optional: Basalt Black Nappa Leather or Pearl Grey Nappa Leather. As standard, this version offers extended dual-zone automatic climate control, a wireless charger, two USB-C sockets and Vision 360 cameras. As an option, the Total Comfort and Total Tech Packs are also available, as well as the Charging Pack (7.4kW on-board charger / mode 3 charging cable), as on the ÉTOILE specification.

The ANTOINE DE SAINT EXUPÉRY Collection completes the line-up with the addition of DS DRIVE ASSIST level 2 semi-autonomous driving as standard. Its Night Flight colour is now available across the entire range.