Lancia, the brand of the Italian Elegance, featuring at Chantilly Arts & Élégance Richard Mille 2024

• The Lancia brand is taking part in Chantilly Arts & Élégance Richard Mille 2024, one of the world’s leading events, focusing on automotive beauty, due to take place this year from September 12 to 15 in the gardens of the Château de Chantilly.
• New Lancia Ypsilon is on display & available for test drives for the first time in France since the official presentation last July at the Italian Embassy in Paris.
• Lancia Pu+Ra HPE, the brand’s manifesto for the next 10 years, is registered for the Chantilly Concours d’Élégance, which highlights the pairing between fashion and the future of motoring with hundreds of cars and premium brands participating.
• The Chantilly Concours d’Élégance is an unmissable event for enthusiasts, offering designers and manufacturers a unique opportunity in terms of visibility for vintage cars, concepts and production models.
• New Lancia Ypsilon tells four stories: driving pleasure and onboard well-being; simple and intuitive technology; electrification, with best-in-class range and charging times; Lancia’s typical timeless elegance.
• New Lancia Ypsilon leads the premium B- hatchback segment, for the iconic lighting signature, parking assist, dual 10.25” display with a segment-leading surface area, and Level 2 autonomous driving, all as standard.
• France is one of the European markets involved in the Lancia brand’s internationalization process; by 2025, it will have a distribution network of 25 showrooms, together with 80 after-sales service points.
• The first New Lancia Ypsilon units will be delivered to customers in France from the last quarter of 2024. The model will be available in hybrid and 100% electric versions with a comprehensive, versatile and efficient range, consisting of three trim levels.

“Lancia is honored to be taking part in one of the epitomes of automotive elegance and beauty around the world. Long an iconic brand of Italian elegance, there is no way Lancia could have missed out on this major event, only a few weeks after the brand’s return to the country. France is one of the European markets involved in the brand’s internationalization process; by 2025, it will have a distribution network consisting of 25 showrooms, together with 80 after-sales service points,” stated Charles Fuster, Head of Marketing and Communication for the Lancia brand.

Chantilly Arts & Élégance Richard Mille 2024
The tenth anniversary of Chantilly Arts & Élégance Richard Mille is due to take place from September 12-15, 2024, with a total of more than 800 models on display. Organized in the magnificent setting of the château’s jardin à la française, designed by the renowned architect and landscaper André Le Nôtre in the 17^th century, the Chantilly Concours d’Élégance is an event not to be missed in the field of automotive elegance worldwide. The event provides designers and manufacturers with a unique opportunity to exhibit vintage cars, prototypes and production cars.

The event is divided into three competitions: the Concours d’État, to elect the “most beautiful car in the world” and focusing on collector cars restored or preserved in their original state; the Concours d’Élégance, the parade reserved for concept cars that must epitomize their association with the fashion world; the Grand Prix des Clubs, attended by members of the more than 40 clubs associated with the event.

Lancia brand features at Chantilly Arts & Élégance Richard Mille 2024
Lancia is taking part in the event by putting on display three cars: New Lancia Ypsilon, Lancia Pu+Ra HPE, and Lancia Stratos.

The New Lancia Ypsilon is back in France for the first time since its official presentation to the market in July, with four units – two with 100% electric motors and two with hybrid engines – available for the first test drives in the country.

Lancia Pu+Ra HPE, the concept car that has brought the brand in the brand into the era of electrification, is one of the models entered in the Chantilly Concours d’Élégance: with its streamlined, efficient and aerodynamic body, the car defines the brand’s vision for the next 10 years, in terms of range, charging time and efficiency, for market-leading performance.

Finally, one of the brand’s historic icons will be there: the Lancia Stratos: a “brutal and efficient” racing car created to win and to break the mold, a contributing factor to making Lancia the most successful brand in rallying history. The iconic round taillights – a source of inspiration for the New Lancia Ypsilon’s – together with the aerodynamic wing and the eclectic combination of primary colors in the interior made the Lancia Stratos a futuristic design model that remains contemporary to this day.

Silvia Cassani, Lancia Communications -  silvia.cassani@stellantis.com

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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