Barbie and Walmart Introduce Exclusive Barbie World Collection, Fostering a More Personalized Play Experience for All

Mattel, Inc. (NASDAQ: MAT) announced today its partnership with Walmart to launch the exclusive Barbie World™ collection, bringing more personalization to the toy aisle and inspiring all children to tell their unique stories through play. With more than half of consumers expecting a personalized approach catered to their individual preferences¹ while shopping for their loved ones, Barbie® and Walmart are teaming up to make Barbie’s world more customizable than ever.

Barbie World marks Mattel and Walmart’s next step in providing a more customizable play experience, enabling families to pick a doll that resonates with them and build out their Barbie World even further. Shoppers can select furniture and accessories packs, then choose a doll that resonates with them separately to customize their own Barbie World to stand alone or add these pieces to their existing Barbie system of play.

Mattel and Walmart’s exclusive Barbie World collection introduces a whole new way to play. The Mattel global insights team consistently has an ear to the ground, following the latest play patterns and trends to better deliver on kids’ and parents’ needs. Customer insights from Walmart Luminate indicated the need for a broader representation of dolls for their customers and the desire for more customization opportunities. The Barbie World collection includes a range of playsets based on trending activities kids love and want to act out through doll play and encourages them to pick a doll that resonates with them from an inclusive selection. The Barbie World playsets range from caring for animals to water sports to daily household tasks – all designed to spark creativity and inspire endless storytelling. Items include:

• Barbie World™ Garden Set: The garden plot has a sprouted vine where kids can help Barbie hang ’n pluck the grape, tomato, and strawberry accessories for a bountiful harvest every time they play.
• Barbie World™ Grill Set: Barbie is the hostess with the mostest with accessories like patties, sausages, an oven mitt, a ketchup bottle, plus tongs and a spatula that really fit with doll hands. Heat up the grill and let the good times roll.
•  Barbie World™ Dishwasher Set: The dishwasher set features a sink and a door that really opens to load those "dirty" dishes that come out sparklin’ clean, over and over again. 
• Barbie World™ Bathtime Set: Kids can pamper their favorite Barbie doll (not included) with a soak in the glamorous pink tub. There’s also a sink station, toilet, and smaller accessories like a foot soak, eye mask, comb, lotion bottles, towel, and more.
• Barbie World™ Gameroom Set: This pack is filled with hours of entertainment for Barbie and her friends with a working foosball table, bean bag for lounging, checkers, sleek TV set up, and yummy snacks.
• Barbie World™ Hammock Set: With a hammock that really swings plus accessories like a guitar, book, and drink that really fits in doll hands, Barbie can kick back and relax in the sun, under the shade, or gazing at the stars.
• Barbie World™ Chair Set: Kids can relax ’n unwind with this Barbie outdoor furniture set with accessories that include two pink chairs, cozy blankets, and yummy drinks to cheers with friends.
• Barbie World™ Water Sport Set: Splash into adventures with this Barbie World Makin’ Waves playset. With accessories like a kayak, surfboard, snorkel gear, binoculars, fishing rods, a safety vest, and more.
• Barbie World™ Farm Set: Help Barbie feed, bathe, and groom the adorable farm animal figures with fun accessories like a tub, bottles, and apples.
• Barbie World™ Horse Set: Includes a toy horse and accessories like a washing station, jump, a brush, and trophy. Kids can win first place with their horse and care for it, too.

“The Barbie World collection reflects a shared commitment between Mattel and Walmart to inspire play and connection, and to foster inclusion for families at an accessible price point,” said Julie Barber, executive vice president of General Merchandise – Walmart U.S. “Whether they are into water sports or gardening, we hope this collection empowers all kids to create their own unique world.”

The 2024 Barbie World collection is now available at Walmart from $9.99 - $24.99.

About Mattel      
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.  

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com