Sky Mobile launches in Ireland today

Sky Mobile has officially launched in Ireland today and to celebrate its arrival, Sky Mobile has introduced a ‘Price for Life’ launch plan including Unlimited calls, texts and 5G data for €15 – meaning customers will pay just €15 per month, for life. In addition to this, Sky Mobile offers a 10GB plan from as little as €10, for customers who don’t want or need an unlimited plan.

Launching with a selection of handsets from Samsung, Xiaomi and HMD – together with a range of sim-only plans – Sky Mobile is set to shake up the Irish mobile market, with fairness, flexibility and transparency at its core. With Sky Mobile, customers will benefit from a range of features including: 

• Fairer Contracts: Unlike some other networks, if a customer takes a handset from Sky Mobile, their bills will be split between the handset and airtime costs – and once the handset is paid for, their bill will automatically reduce by the handset amount, meaning customers will never continue paying for a handset, after it has been paid for. 

• Mix: The ability to change data plans whenever you want. If a customer wants to spend less in a certain month, they can change their plan to include less data and they will pay less. Customers can do this easily through their ‘My Sky’ app.

• Swap: Sky Mobile customers will be able to swap their handsets for the latest model a year before their phone contract ends, at no extra cost.  

• Piggybank: Sky Mobile customers can expect more value from their mobile plan, like sharing data with family and friends, discounts on handsets, and rewards, including return European flights or cinema tickets.

Speaking about the launch of Sky Mobile in Ireland, Sky CEO, JD Buckley, said:

“The launch of Sky Mobile marks another key milestone for Sky in Ireland and we are excited to announce its arrival here today. Our launch plan for customers is Unlimited calls, texts and 5G data for €15 and that price is for life. Our Sky Mobile proposition has been built with our customers at its core – providing a service that is fair, flexible and transparent. We believe Irish mobile consumers deserve better than what is currently in the market, and we have launched Sky Mobile to fill that gap.”

Customers will be able to choose between a sim-only plan or sim plans with handsets. Sky Mobile customers who purchase handsets will have the option to pay for their handsets fully upfront or using a Credit Sale Agreement (CSA) to pay for it over 24 or 36 months, with 0% APR. Customers will also have access to worldwide roaming services, available in over 150 countries and Sky Mobile’s Roam Like Home service will be available in 44 countries including the UK and EU.

Commenting on the benefits of Sky Mobile, Aideen Chambers, Director of Sky Mobile, said: "Transparency and fairness are at Sky Mobile’s core and splitting customer’s bills between their airtime plan and handset costs was hugely important to us in launching our mobile offering.

“Our research has told us that when customers come to the end of their contract with some of the other operators in the Irish market, they continue to pay more than necessary, because they are still being charged for a handset that they have already paid for. In fact, our research tells us that over 300,000 customers in the market are significantly overpaying on their mobile bill. With Sky Mobile, this won’t happen. Once your handset has been paid for, your bill will automatically reduce, and you will only pay for your airtime. Everything within the Sky Mobile offering is designed with a customer-first approach. We all use our handsets differently and Sky Mobile has the flexibility to meet everyone’s needs.”  

Sky Mobile is launching in Ireland following a long-term wholesale partnership agreement between Sky and Vodafone. Leveraging the Vodafone Mobile Network and connecting it to Sky Ireland’s next generation Mobile Core Network, Sky Mobile will provide over 99% 4G coverage and 5G coverage across the country along with 4G Calling, all of which are included as standard in Sky Mobile’s plan. 

Sky Mobile is available now in Sky’s retail stores across Ireland and online at https://www.sky.com/ie/shop/mobile