Spotify’s New ‘Countdown To’ Vodcast Series Kicks Off with Artists Jelly Roll and mgk in Debut Episode

As fans patiently await their favorite artists’ new album releases, the anticipation often leaves them eager for something in the meantime. With Spotify’s first-of-its-kind vodcast series Countdown To, which launched today, artists are giving viewers an intimate behind-the-scenes introduction to their latest projects as the clock ticks closer to an album launch.

In July, Spotify expanded access to one of its latest tools, Countdown Pages, to help artists garner excitement for album releases. The feature, located on an artist’s page, lets listeners preview tracklists, watch Clips, purchase merch, and see a timer count down the actual seconds until launch.

Now we’re bringing listeners even more exclusive content with the artists themselves. In Countdown To, artists sit down with fellow artists, collaborators, family members, or friends to discuss the new music’s themes, inspiration, and more. So much goes into the creation of an album, and this series shines a light on that process.

“Countdown To is the latest effort in our ongoing commitment to spotlight artists and their new music on Spotify,” explains Sarah Patellos, Head of Spotify Music Studios. “Working with director Karam Gill and mgx creative, these intimate conversations are shot documentary-style to really get to the root of each artist’s creative journey.”

Clips from the interview-driven series can be found on the artist’s Countdown Page, and the full video will be available as a vodcast episode on Spotify and Spotify’s YouTube profile.

The debut episode features Jelly Roll in conversation with mgk about the release of Jelly Roll’s forthcoming album, Beautifully Broken. Fans may have to wait until October 11 to listen to all the new tracks, but this episode provides a deeper look behind the music, as well as the pair’s now-quelled artistic rivalry. “I got to sit down with mgk and give viewers a real window into a candid conversation between two artists as a part of Countdown To,” teases Jelly Roll.

Count down to the release of Jelly Roll’s album by watching the vodcast episode below. You can also presave Beautifully Broken on Jelly Roll’s official Countdown Page here.