REIGN Storm welcomed as Chelsea Women’s Official Energy Drinks Partner
Chelsea Women and REIGN Storm are delighted to announce a multi-year partnership today, which sees the new-to-market clean energy drink become the Official Energy Drinks Partner for the reigning Barclays Women’s Super League champions.
Launched in the UK this summer following a successful launch in the US in 2023, REIGN Storm is a zero sugar energy drink with plant-based caffeine. Currently available in three flavours, the drink powers its active and health-conscious community with a unique blend of nine vitamins and minerals for added benefits.
During the partnership, players from Chelsea Women’s squad will create unique content to promote REIGN Storm’s drinks, with branding visible pitch-side for home games.
Fans of the team will also have the opportunity to win a range of prizes through REIGN Storm promotions, including VIP meet-and-greets with members of Chelsea Women’s first team, signed merchandise, plus tickets and hospitality.
Chelsea Football Club’s chief revenue officer Casper Stylsvig said of the partnership: ‘We are really pleased to welcome REIGN Storm as Chelsea Women’s Official Energy Drinks Partner. They have created an innovative energy drink which has shown its value in the US as a natural choice for new and existing energy drinkers, along with health-conscious individuals wanting to boost their active lifestyles with clean energy.
‘Moreover, we really respect their brand values which are shared by our incredible women’s team, with a sense of community and accomplishment at the heart of REIGN Storm’s approach with their customers driven by healthy and active lifestyles and doing things differently.’
Ben Ashlin, VP brands, Monster Energy Company, added: ‘We are enormously proud to be announcing this partnership between REIGN Storm and the elite Chelsea Women team. We are looking forward to activating our partnership and adding value to the players and fans of the club. For a brand that celebrates and supports an active lifestyle, we are delighted to be operating at the pinnacle of the sport with Chelsea.’
REIGN Storm is currently available in Sainsbury’s, Morrisons, One Stop, WHSmith and selected gyms and fitness centres. The clean energy drink will be launching in additional outlets later this year.
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