AB InBev Announces Change to Senior Leadership Team

AB InBev announced a change to the Senior Leadership Team.

Carlos Lisboa, CEO Middle Americas Zone and who has a 30-year tenure in the company, has been appointed CEO Ambev. After a 5-year transformation cycle at Ambev, Jean Jereissati has been appointed CEO Middle Americas zone, the largest region for AB InBev.

Carlos Lisboa is known as a skilled brand and category builder, who brings with him a deep understanding of consumers, customers, and the beer industry. During his tenure as the Middle Americas zone president, Lisboa led the company to become AB InBev’s largest region, along with a solid digital transformation. Before that, Lisboa has held senior leadership roles in all Ambev business units: as CMO in Brazil and leading the operations in Canada, Latin America South and Central America & the Caribbean. 

During his 5-year cycle at Ambev, Jean became one of the most admired leaders in Brazil and has led the process of strengthening Ambev’s relationship with stakeholders throughout the ecosystem. Jean has also led the portfolio innovation and digital transformation in Brazil with BEES and Ze Delivery. Under his leadership, Ambev delivered all-time high volumes in Brazil and had a resilient cash flow generation.

These changes will be effective January 1^st 2025.