90 Seconds to Success: Prime Video Releases Trailer for Buy It Now Hosted by JB Smoove

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Today, Prime Video revealed the trailer for the new game show Buy It Now hosted by JB Smoove. In Buy It Now, everyday Americans with innovative new products try to secure a life-changing spot in the eponymous store on Amazon. The series features a star-studded rotating panel of celebrity panelists (Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, Christian Siriano) and Amazon Executives (Jenny Freshwater, Tanner Elton, Carmen Nestares, Michelle Rothman) as well as the founder of Ring, Jamie Siminoff, who serves as the resident judge and entrepreneurial panelist. The series is produced by multi award-winning production company Studio Lambert and Amazon MGM Studios. Buy It Now is executive produced by Susan House, Jack Burgess, Tim Harcourt, Niall O’Driscoll, and Stephen Lambert. The first three episodes of Buy It Now will be available to stream exclusively on Prime Video in the U.S. beginning on Wednesday, October 30, with an additional episode available each Wednesday until the finale on January 8, 2025. Buy It Now will have 13 episodes total.

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.

Viewers can discover the winning products and brands from celebrity judges including Gwyneth Paltrow’s Goop, Anthony Anderson’s AC Barbeque, and Tabitha Brown’s Donna’s Recipe, in the Buy It Now Storefront on Amazon. The Buy It Now storefront will launch in tandem with the show’s premiere and will be accessible to customers through a scannable QR code featured in each episode, by searching ’Buy it Now’ on Amazon.com, or clicking on easy-to-discover links from the Buy It Now page in the Prime Video app.

The new game show premieres with three episodes on October 30 as part of Prime Video’s Winning Wednesdays program. Winning Wednesdays programming includes Are You Smarter Than A Celebrity?, Buy It Now, Wish List Games and Pop Culture Jeopardy!.

This is Small Business: Behind the Buy

The Official Companion Podcast of Buy It Now from Prime Video

Every Thursday starting October 31, we revisit the previous night’s Buy It Now episode, catching up with the winning entrepreneur on This is Small Business: Behind the Buy. Hosted by Andrea Marquez and featuring Jamie Siminoff, creator of Ring, this podcast dives into the exciting world of Buy It Now, following the journey of entrepreneurs as they pitch in front of a live audience of 100 customers and a panel of judges.

Whether you’re an aspiring entrepreneur or a fan of Buy It Now, the Behind the Buy podcast gives a behind-the-scenes look at what it takes to pitch, win, and grow a thriving business. Hear directly from each winner on how they plan to invest their prize money and apply their insights to your own entrepreneurial journey. You’ll get exclusive insights from those who took the stage, learning about the stories, challenges, and strategies that helped transform their dreams into reality.

Tune in for inspiring stories, practical lessons, and actionable takeaways from the entrepreneurs behind the products and pitches that captivated Buy It Now customers and judges. New episodes released every Thursday until January 9, 2025.

Follow This is Small Business: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts.

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Amazon Prime Video Contacts:
Sonia Koo: sonia.koo@amazonstudios.com
Kevin McAlpine: kevin.mcalpine@amazonstudios.com
Sarah Morgan: Sarah.Morgan@amazonstudios.com
Austin Kim: kimaust@amazonstudios.com

PR DEPT for Buy It Now
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