GANNI and New Balance Celebrate Another Collaboration on the New Balance T500 Revealed During Copenhagen Fashion Week

Copenhagen-based fashion brand GANNI and global athletic footwear brand New Balance are pleased to announce a special creative relationship, culminating in the reveal of their latest T500 collaboration on launching exclusively at GANNI stores globally and on GANNI.com starting September 20th.

Originally released in 1982, the T500 has been an iconic silhouette. For their latest collaboration, GANNI and New Balance have joined forces to reinvent this classic minimalist design, now infused with GANNI’s most recognizable leopard print for a maximalist twist and new off-beat energy. This timeless release embodies a bold new expression.

In celebration of this project, GANNI and New Balance will also host an exhibition showcasing the five unique designs physically at their flagship GANNI Bremerholm store close to the collaboration launch on September 20th. The GANNI x New Balance T500 will have a suggested retail price of 135 GBP / 150 USD / 150 EUR.

Product details:

100% recycled content is used in some of the upper and internal components* of this shoe.

*Upper components are on the exterior parts of the shoe including: the upper vamp and tongue mesh.

*Internal components are structural parts of the shoe including: the insole board and sockbed lining.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.

ABOUT GANNI

Based in Copenhagen and owned by the husband-and-wife team of Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style, full of personality and contrast. GANNI is all about making the community who wears their clothes feel even more confident and capable of anything. GANNI has offices in Copenhagen, London, Paris, New York, and Shanghai and is represented in more than 600 of the world’s finest retailers, as well as 70 GANNI stores across Europe, the United States, and Asia. GANNI.com delivers internationally to 35 countries, including Australia, Canada, and South Korea.

GANNI is a B Corp certified company on a journey to become the most responsible version of itself. They believe it’s a moral obligation to do better every day, which has led the brand to collaborate with its supply chain on reducing emissions as part of GANNI’s carbon insetting scheme. The brand publishes an annual Responsibility Report to publicly share its progress and has committed to a 50% absolute carbon reduction by 2027 versus a 2021 baseline. As part of the 2023 report, GANNI reported a 7% absolute reduction in carbon emissions from the 2021 baseline, marking significant progress in its environmental impact, considering the brand’s average annual financial growth rate of 18% since 2021. As part of the brand’s ongoing endeavours to choose certified and innovative fabrics, GANNI is committed to having 100% of collections made from certified recycled, organic, or preferred materials in the future. In 2023, GANNI achieved its goal of phasing out all virgin leather from all upcoming ready-to-wear shoes and accessories collections. GANNI currently has 100% product traceability on Tier 1 suppliers and subcontractors and aims to achieve visibility across GANNI’s full supply chain by 2025.