KIA America’s “Accelerate the Good” Dealer Match Program Raises More than $4.5 Million for Non-Profits Nationwide

• Third year of Kia’s “Accelerate the Good” Dealer Match program increased overall donations by 20 percent over last year
• Program supported St. Jude Children’s Research Hospital, No Kid Hungry, Covenant House and The American Red Cross, Among Others

Kia America today announced the third year of the automaker’s “Accelerate the Good” Dealer Match program which raised more than $4.5 million for non-profits nationwide in 2023, 20 percent more than the program raised last year. Kia and its nationwide network of dealers selected charities across the U.S., including organizations that help treat and defeat childhood cancer and other life-threatening diseases; help end childhood hunger; provide shelter for youth facing homelessness; provide natural disaster relief for recovering communities; offer support for military families; help shelter animals find forever homes and assist with environmental cleanup projects nationwide.

“At Kia America, we believe in helping those in need and giving back to the local communities in which we live and work, and our retailers across the country share those same important core values. We are proud that our donations increased as it allowed us to provide even more assistance to those effected by a wide variety of issues from childhood cancers, to homelessness and hunger, to natural disaster relief and environmental causes,” said SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America. 

Donations were provided to the following organizations:

• American Red Cross
• Covenant House
• National Geographic Society
• Operation Homefront
• Petfinder Foundation
• Share our Strength’s No Kid Hungry Campaign
• St. Jude Children’s Research Hospital® 
• Toys for Tots

In addition to the national donations, Kia supported several local charities across the U.S., such as children’s hospitals and food banks.  The latest donations are a further extension of Kia’s “Accelerate the Good” charitable initiative, which has provided more than $30 million to those in need since 2019 and which also includes dozens of employee volunteer projects with nonprofit partners, including beach clean-ups, coat drives, sorting at food pantries, and creating art kits for children’s hospitals.  In addition to the dealer match donations, Kia has made donations to establish scholarships for students in need looking to pursue their dreams of higher education as well as grants to budding scientists and researchers working on environmental conservation programs including global ocean cleanup initiatives and animal welfare organizations.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World’s Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

*Certain 2025 EV9 all-electric three-row SUV, Sportage (excludes HEV/PHEV), Sorento (excludes HEV/PHEV), and Telluride are assembled in the United States from U.S. and globally sourced parts.

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

# # #