OpenText Report Raises Awareness for Consumer Digital Life Protection as Privacy Concerns Increase with Generative AI Use

OpenText™ (NASDAQ: OTEX), (TSX: OTEX) released the results of Webroot’s 2024 GenAI Consumer Trends and Privacy Report. The survey of over 1,000 U.S. consumers found that 39% of consumers use generative AI at least weekly, but significant privacy concerns persist, especially among parents. Additionally, while consumers have taken steps to protect their personal information, only 27% use privacy tools and settings to protect workplace information when using generative AI.  

As artificial intelligence becomes more integrated into our daily lives, it’s crucial for consumers to stay informed about its implications for privacy and data security. According to the Federal Trade Commission (FTC), consumers are becoming a main target for AI fraud and recently announced five new cases of AI deception aimed at targeting consumer services. With AI systems often processing vast amounts of personal information, individuals must recognize the potential risks of data misuse and surveillance. Consumers can better protect their sensitive information from unauthorized access and exploitation through active management of their device privacy settings and installing comprehensive device, privacy and identity protection software such as Webroot Premium. 

“The accessibility of generative AI has transformed how people engage with new technology in their personal and work lives,” said Muhi Majzoub, executive vice president and chief product officer, OpenText. “These findings show that as personal and family AI use increases, it’s essential to have straightforward privacy and security solutions and transparent data collection practices so everyone can use generative AI safely.” 

Findings from the survey include: 

More consumers rely on generative AI as widespread use grows, but privacy concerns remain. 

•  Generative AI usage is common, with 39% of respondents using AI at least weekly, and almost half (46%) are using it regularly. Text generation tools like ChatGPT dominate, with 62% ranking them as the most frequently used AI tool. 
• Generative AI use varies by age. Only 22% of respondents aged 20-30 and 25% of those aged 31-40 have never used generative AI, compared to 41% of respondents aged 41-50.  
• AI usage is expected to grow: Over half (56%) expect to increase AI usage in the next year, while nearly two-thirds (63%) expect growth in five years. Yet, 20% of respondents aged 41 to 50 years old don’t use generative AI tools and never will. 
• However, c oncerns about AI’s impact on privacy are significant: 90% of respondents are concerned or neutral about AI systems collecting their data, with two-thirds expressing concern.

Privacy tools and settings to protect data collection from generative AI systems are used more in personal life than in the workplace. 

•  When asked if they have taken steps or used privacy tools and settings to protect personal information when using generative AI, 43% of respondents reported using privacy tools and settings, 32% are considering it, 16% do not know how to protect their information, and 9% do not and are not concerned. 
• Privacy tools and settings are underutilized at work: Only 27% of employed respondents use privacy tools and settings to protect workplace information when using generative AI. 
• For those who do use privacy tools and settings in the workplace, the most popular tools include password managers (64%), antivirus software (63%), VPNs (62%), ad blockers (61%), and identity theft protection (57%). 
• Persona l protection is higher: 76% use strong, unique passwords, 69% regularly update software, and 64% use two-factor authentication to safeguard their data.

Parents are worried about their children’s AI use. Over three-quarters of parents (77%) are concerned about their children’s privacy when using generative AI tools. 

• About half (49%) of parents are very concerned, and only 8% are not concerned. 
• A majority of parents (52%) monitor their children’s activity when using AI, while others rely on parental controls (50%) or educate their children on privacy (45%). 
• Generative AI has quickly become a concern for most parents, even surpassing video game use for some. When generative AI systems are compared to video games for collecting and using their children’s personal data, 85% of parents are more concerned about generative AI or equally concerned about generative AI than video games. 

To learn more about the findings of OpenText’s 2024 Gen AI Consumer Trends and Privacy Report, view the blog. To learn more about protecting your online identity, visit Webroot’s site here.

Survey Methodology 

Webroot polled 1,014 consumers in the U.S. Of those surveyed, 30% are aged 20 to 30 years old, 35% are 31 to 40 years old, and 35% are 41 to 50 years old; 51% identify as female and 48% identify as male; 53% have children and 47% do not have children. Respondents come from diverse job roles: 8% are business owners or founders, 6% are in C-level positions, 4% are directors or VPs, 19% are managers or team leaders, 29% are individual contributors, and 34% are not employed. Of those who are owners or founders, 88% own a small business. 

About OpenText Cybersecurity 
OpenText Cybersecurity provides comprehensive security solutions for companies and partners of all sizes. OpenText Cybersecurity provides comprehensive security solutions for companies and partners of all sizes. From prevention, detection and response to recovery, investigation and compliance, our unified/end-to-end platform helps customers build cyber resilience via a holistic security portfolio. Powered by actionable insights from our real-time and contextual threat intelligence, OpenText Cybersecurity customers benefit from high efficacy products, a compliant experience and simplified security to help manage business risk.  

About OpenText  

OpenText™ is the leading Information Management software and services company in the world.  We help organizations solve complex global problems with a comprehensive suite of Business Clouds, Business AI, and Business Technology.  For more information about OpenText (NASDAQ/TSX: OTEX), please visit us at www.opentext.com. 

Connect with us: 

OpenText CEO Mark Barrenechea’s blog 
Twitter | LinkedIn  

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText’s current expectations, estimates, forecasts and projections about the operating environment, economies, and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText’s assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Readers are cautioned not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Further, readers should note that we may announce information using our website, press releases, securities law filings, public conference calls, webcasts and the social media channels identified on the Investors section of our website (https://investors.opentext.com). Such social media channels may include the Company’s or our CEO’s blog, Twitter account or LinkedIn account. The information posted through such channels may be material. Accordingly, readers should monitor such channels in addition to our other forms of communication.  

Copyright © 2024 OpenText. All Rights Reserved. Trademarks owned by OpenText. One or more patents may cover this product(s). For more information, please visit https://www.opentext.com/patents.