eDreams Prime Day sets new record for new subscribers while boosting repeat bookings among existing members

• The highly anticipated 10th edition of the eDreams Prime Day concluded with an all-time high in new members joining the programme, attracted by an unmatched value proposition.
• eDreams Prime Day set a new milestone with the largest-ever weekly accommodation bookings in the Company’s history.
• This edition also marked a significant milestone with the largest number of travel partners ever participating with exclusive deals for Prime members only. Airlines that participated with dedicated offers saw 94% higher growth in their bookings compared to non-participating carriers.

eDreams ODIGEO, the world’s leading travel subscription platform and one of Europe’s largest e-commerce businesses, announced the remarkable success of its 10th edition of eDreams Prime Day, which broke records for the highest number of new Prime members joining during the campaign.  

Unmatched consumer value drive subscriber growth and engagement

Driven by unbeatable travel deals, this Prime Day edition saw a +21% increase in new subscribers compared to the previous week, marking an all-time high and underscoring the platform’s ability to attract fresh audiences with its compelling, value-driven proposition. In addition to the influx of new members, the campaign continued to deliver significant value to existing subscribers, with repeat bookings rising by +29% among current members, further underscoring the strong engagement and loyalty of the eDreams Prime community. These results showcase the platform’s ability to consistently engage Prime members by offering exclusive, personalized travel deals on flights, accommodations, dynamic packages, and car rentals. Powered by AI technology, these tailored offers not only meet specific travel needs but also significantly enhance overall customer satisfaction.

Some examples of the most significant savings enabled by the latest Prime Day included a couple from the United Kingdom who saved €580 on a hotel booking in the Maldives, a family from Italy who saved €669 on their flight to USA or a family from Germany who saved €625 on their dynamic package of flights+hotel to Portugal. 

Record airline and hotel participation

Running from September 30th to October 4th, this six-day extended event featured the largest travel offering in Prime Day history, with unprecedented participation from travel partners. Notably, a total of 45 airlines provided additional exclusive fares beyond the regular Prime member deals, which are available across eDreams ODIGEO’s network of 700 airlines. These efforts delivered clear results for airline partners, with those offering dedicated deals seeing 94% higher growth in their bookings than non-participating airlines. This collaboration not only brought substantial savings to Prime members but also highlighted the growing appeal of eDreams Prime as a preferred platform for travel providers to connect with a highly engaged subscriber base of travel shoppers.

Similarly, over half a million hotel properties worldwide participated in the campaign, offering additional member-only deals which added to the regular Prime member fares. These special efforts from hotel partners contributed to a record-breaking week for accommodation bookings, marking the highest-ever number of hotel reservations in a single week for the company. Prime members also benefited from exclusive discounts on a wide range of travel products, including packages, accommodation, and car rentals, reinforcing eDreams Prime as the go-to one-stop shop for travel solutions.

Frédéric Esclapez, Chief Marketing Officer at eDreams ODIGEO commented: “We are thrilled with the overwhelming response to the 10th edition of our Prime Day. Our goal has always been to provide our members with unparalleled value, and these results showcase the power of our exclusive, personalised offers in catering to all travel needs, from air to accommodation and car rental. Prime provides a comprehensive, all-in-one travel solution, enhanced by flexibility features that make every step of the journey easier and more convenient. The exceptional involvement of airlines and hotels, which went above and beyond to provide additional exclusive deals for members, further highlights the strength of our partnerships and the unique value we bring to both our members and partners.”

Prime now boasts 6.2 million members and is on track to meet the Company’s self-imposed target of reaching 7.25 million subscribers by the end of March 2025.