Fanta X Beetlejuice collaboration gets customers and consumers into Halloween Spirit

Fanta® is summoning Beetlejuice with his own limited-edition flavour entitled Fanta ® Zero Afterlife, with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique flavour expression of apple and Lychee. The product packaging will also be updated to the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.

The full Fanta ® flavour range will receive limited time makeovers featuring the Beetlejuice Beetlejuice characters, including (range varies by market) Orange - Astrid (played by Jenna Ortega), Strawberry - Lydia Deetz (played by Winona Ryder), Pineapple - Delia Deetz (played by Catherine O’Hara).

This Halloween, Fanta^® is encouraging the world to ’Summon What You Wanta’  by offering new ways to celebrate Halloween your way, with exclusive access to the season’s most sought-after new film – Beetlejuice Beetlejuice – and through a range of consumer activations in October.

Over recent years, Fanta has truly made Halloween its own, and this year’s campaign raises the bar even higher. With exclusive limited-edition flavours and collectable on-pack designs, Fanta invites customers and consumers into the whimsical world of Beetlejuice. The exclusive on-pack competitions promise even more Halloween fun for fans of both Beetlejuice and Fanta!

We are excited to support the in-store and online activations of this campaign, working closely with our customers to summon Beetlejuice this Halloween. - Barbara Tönz, Coca-Cola HBC Chief Customer and Commercial Officer

The campaign is supported by transactional mechanics, which by scanning a QR code on pack offers, consumers can win through CokeApp. These include branded merchandise and the opportunity to win cinema tickets to enjoy the new movie Beetlejuice Beetlejuice.

The shopfloor activations are also powered by experiential Afterlife train Fanta ® displays.