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Zain’s new #LimitScreenTime campaign addresses the impact of parents’ excessive screen use


Kuwait City, Kuwait – WEBWIRE
  • Parents are missing memorable moments with their children by neglecting them for devices, as well as having detrimental impact on their child’s emotional development
  • Latest #LimitScreenTime regionwide campaign builds on Zain’s previous campaign of how children’s overuse of screens harms their childhood
  • Three-video series to be posted consecutively on Zain’s social media channels


Zain Group announces the launch of Phase 2 of its highly impactful ‘Screen Time’ campaign, #LimitScreenTime.

The latest three-video series that will be posted back-to-back on Zain’s social media channels over the next three weeks, focuses attention on how parents’ overuse of screens can lead to missing memorable moments with their children, as well as having a detrimental impact on the emotional development of children due to feelings of loneliness and neglect.

In today’s digital age, screen time has become a major part of daily life, though this campaign emphasizes the cost of screen addiction on familial relationships and emotional health. By focusing on real-life scenarios, the campaign aims to provoke self-reflection among parents and inspire them to prioritize quality time with their children.

Phase 2 builds on Zain’s previous screen time campaign earlier this year that focused on raising awareness on the effects on their child’s well-being and upbringing given children’s excessive screen usage.

Zain continues to drive home the message that overuse of screens can have repercussions on both parents and children. As a leading regional communications and digital services provider, it is our duty to be active in providing guidance on the responsible use of digital devices, so that users focus on the positive aspects of meaningful connectivity while prioritizing family and children’s well-being.”

“Less screen time for parents creates more opportunity for child-bonding and attention, setting a better example for children’s own screen time.”

This #limitscreentime campaign will consist of a series of emotionally engaging, short videos that depict various scenarios where children are left yearning for parental attention due to screen distraction, reminding parents to focus on their children.  

Description of the #LimitScreenTime three videos:

  1. Depicts a businessman completely engaged with his phone to the neglect of his son, keen to share details of his progress and performance at school.
  2. The second reflects a birthday girl, sitting alone at a table with her mother paying little attention to her as she is absorbed on a video call. 
  3. The last scenario shows a dad who spends most of his time interacting with connected devices to the neglect of his ballerina daughter with him even missing a performance she has practiced hard for.


Following numerous Child Online Safety campaigns launched over the years, Zain Group continues to be a champion for the protection and well-being of the communities it serves, committed to addressing important societal issues. By focusing on family well-being and fostering meaningful connections, Zain reinforces its role as an organization that cares about the community.  

To view the ##LimitScreenTime video campaign on Zain’s social media channels over the next three weeks, please visit:

The campaign is live on social channels

https://www.instagram.com/reel/DBDwUF2M111/?igsh=MWkyZXBpbmR5NngycA==

https://x.com/zain/status/1845395161813078457?s=46&t=MDh4GAYGbyRHJIN4reUsDg

https://www.linkedin.com/posts/zain_limitscreentime-activity-7251158510980218880-dNLd?

https://www.facebook.com/reel/1257957908664238/?app=fbl

www.youtube.com/zain; www.instagram.com/zaingroup; www.facebook.com/zain; x.com/zain; www.linkedin.com/company/zain

About Zain Group: With a commercial presence in eight countries across the Middle East and Africa, Zain serves 47.8 million active customers as of June 30, 2024. The group provides mobile voice and data services to individuals and enterprises in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan, and South Sudan. Headquartered in the UAE, ZainTECH, the Group’s one-stop digital and ICT solutions provider, is playing a key role in the transformation of enterprise and government clientele across the MENA region. Also UAE based, Zain Omantel International (ZOI) is revolutionizing the international telecommunications wholesale landscape as the premier wholesale powerhouse serving regional operators, international carriers, and global hyperscalers. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture. Zain is listed on the Boursa Kuwait (stock ticker: ZAIN). For more, please email info@zain.com  or visit: www.zain.com; www.facebook.com/zain; x.com/zain; www.youtube.com/zain; www.instagram.com/zaingroup; www.linkedin.com/company/zain


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