Experience the Thrill of Life as an F1® Driver with Amex in Austin

Formula 1® race cars average more than 200 miles per hour during a race. Now, imagine how it might feel to take the wheel of a car like that — while competing against some of the best athletes on Earth, as a city of fans roars around you.  

You can get a shot in the (digital) driver’s seat at the Amex ® Fan Experience while you’re at the FORMULA 1 PIRELLI UNITED STATES GRAND PRIX 2024 in Austin, Texas, running from October 18-20. Hosted at the Circuit of the Americas, the annual motorsports event features full days of racing capped with musical performances and plenty of Amex fun. It’s all part of American Express’ partnership with F1®. 

The Amex ® Fan Experience brings Card Members close to the race action. Here, you can test out life as an F1® Driver and take a quiz to evaluate your driving style. Do you favor a bold approach with daring overtakes? Or a more strategic one, adjusting to changing conditions? And you’d best brush up on your F1® knowledge for The Heat, a trivia game where you’ll race ahead of other rookies with every correct answer.

No matter your racing type, you’ll need an iconic livery — you can design your own digital racecar with custom colors and graphics. Then record yourself in a high-tech photobooth — your shots will be transformed into an epic video portrait complete with slick F1® graphics that you can download and share to social media.

Down at the real-life track, there’s a lot for Card Members to do between races. You can swing by the Amex Pitstop experience , where you can get what you need for a comfortable viewing experience — seat cushions, cooling towels, SPF lip balm, and Amex race radios. It’s the convenience and service of your own personal pit crew.¹

Bring those goodies up to the iconic COTA Tower, set against the backdrop of Texas Hill Country and the downtown Austin skyline. For two hours every day during race weekend, Amex will be taking over the observation deck so that Card Members enjoy a bird’s eye view.²

When the race weekend in Austin comes to a close, you can stay on track (pun intended) with Amex at the FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2024, coming up next October 25-27.

Terms apply. Learn more about American Express perks at COTA here.

¹Limit one of each per Card Member, while supplies last.

²Space is limited, and access is granted on a first come, first served basis.